What the UNCF TV commercial - The Projects is about.

The UNCF TV Spot titled 'The Projects' is a powerful and thought-provoking ad that aims to highlight the importance of education in breaking the cycle of poverty. The ad takes the viewer on a journey through the harsh realities of living in the projects, and the struggles faced by those who grow up in such environments.

The spot opens with a shot of a dilapidated apartment building in the projects, as a voiceover speaks of the lack of opportunities that such an environment offers. The camera then cuts to a young boy sitting on the stairs outside the building, and we see a close-up of his face as he looks around his surroundings with a sense of hopelessness.

The ad then shifts to scenes of the boy growing up, as he faces various challenges and obstacles in his path. We see him struggling to make ends meet, working at a fast-food restaurant, and trying to provide for his family. The voiceover speaks about how the boy had big dreams, but was held back by his circumstances.

The turning point in the ad comes when the boy receives a scholarship from UNCF, and begins his journey towards education and a brighter future. We see him studying hard, and achieving success in his academic pursuits. The voiceover speaks of how education is the key to breaking the cycle of poverty, and how UNCF is committed to providing access to education to all those who need it.

The ad concludes with a powerful message, urging viewers to support UNCF in their mission to provide education and opportunities to those who need it the most. The spot is a poignant reminder of the struggles faced by those growing up in poverty, and a call to action to make a difference in the lives of those who need it most.

UNCF TV commercial - The Projects produced for UNCF was first shown on television on July 2, 2013.