Under Armour is a well-known company that specializes in producing sports apparel, footwear, and accessories. They are committed to providing athletes with the gear they need to perform at their best....
In the Under Armour TV spot titled "Aristotle Got it All Wrong," actor Jamie Foxx delivers a powerful message about the importance of hard work, perseverance, and dedication. The ad, which was released in 2016, takes its name from Aristotle's famous quote that "We are what we repeatedly do. Excellence, then, is not an act, but a habit."
In the ad, Foxx challenges the notion that greatness is something that is innate or inborn. Instead, he argues that it is the result of hard work and discipline. He points out that many successful people, like Michael Phelps and Misty Copeland, didn't start off as superstars - they had to work tirelessly to achieve their goals.
The spot features imagery of athletes training, struggling, and pushing their limits. Foxx provides a voiceover that is at times humorous and at times inspirational, urging viewers to pursue their dreams with passion and drive. He reminds us that success isn't about our natural talents or abilities, but about our willingness to put in the effort to achieve our goals.
At the heart of the ad is the message that greatness is within all of us - if we're willing to work hard enough to achieve it. The spot ends with the tagline "It's what you do in the dark, that puts you in the light," highlighting the idea that it's the work we put in behind the scenes that ultimately leads to success.
Overall, the "Aristotle Got it All Wrong" spot is a powerful and inspiring message that reminds us of the importance of grit, determination, and perseverance when it comes to achieving our goals. Jamie Foxx's impassioned delivery and the stunning visuals make for a spot that's sure to motivate and inspire audiences.
Under Armour TV commercial - Aristotle Got it All Wrong produced for Under Armour was first shown on television on February 18, 2015.
The song "Close Your Eyes" is a track by the hip hop duo Run The Jewels ). It is featured on their second studio album, "Run The Jewels 2," released in 2014. The song also features guest vocals by Zack de la Rocha, known as the lead vocalist of the band Rage Against the Machine.
Lyrics and Theme: The lyrics of "Close Your Eyes" are politically charged , addressing issues of police brutality and racial injustice. The song advocates for unity and resistance against systemic oppression. It contains explicit language and carries a strong message of defiance and activism.
The chorus of the song repeats the line "Close your eyes and count to fuck," which serves as a provocative call to action, urging listeners to recognize the urgency of addressing societal issues.
Music Video: The official music video for "Close Your Eyes" was released in 2015. Directed by A.G. Rojas, the video depicts a violent confrontation between a young black man and a white police officer. The intense and graphic visuals portray the harsh reality of police brutality and the need for change.
Collaboration with Zack de la Rocha: Zack de la Rocha's guest vocals on "Close Your Eyes" add an additional layer of intensity and passion to the song. His distinctive voice and lyrical style complement the powerful message conveyed by Run The Jewels.
Reception and Impact: "Close Your Eyes" has received critical acclaim for its raw energy, thought-provoking lyrics, and social commentary. The song's powerful and timely message resonated with many listeners and contributed to its popularity.
Furthermore, the collaboration between Run The Jewels and Zack de la Rocha brought together two influential voices in hip hop and rock , creating a powerful fusion of genres and ideologies.
In conclusion, "Close Your Eyes" by Run The Jewels is a politically charged and impactful song that addresses issues of police brutality and social injustice. Its powerful message, combined with the collaboration between Run The Jewels and Zack de la Rocha, has made it a significant track in contemporary music.
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