What the Toshiba TV commercial - Be Real Craftsmanship: Shuhei Aoyama is about.

The Toshiba TV Spot, 'Be Real Craftsmanship: Shuhei Aoyama' focuses on the craftsmanship and dedication of Shuhei Aoyama, a master artisan who has been creating the company's televisions for over 25 years.

The commercial opens with Aoyama in his workshop, carefully inspecting the components of a television set. The camera then zooms in on his hands, which expertly assemble each piece with precision and care. Aoyama talks about his pride in handcrafting Toshiba televisions, and how he works tirelessly to ensure that each set meets the brand's exacting standards.

Throughout the spot, viewers get glimpses of the intricate processes involved in manufacturing Toshiba televisions, from the design phase to the final product. The focus, however, is on Aoyama and his meticulous attention to every detail, emphasizing the importance of human craftsmanship in a world where automation and mass production are the norm.

The ad concludes with the tagline, 'Be Real Craftsmanship,' signaling the brand's commitment to quality and expertise that sets Toshiba apart from its competitors. Overall, the Toshiba TV Spot, 'Be Real Craftsmanship: Shuhei Aoyama,' is a tribute to the art of television manufacturing and the skilled craftsmen who make it possible.

Toshiba TV commercial - Be Real Craftsmanship: Shuhei Aoyama produced for Toshiba was first shown on television on March 29, 2022.