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Lucky Charms TV commercial - Rainbow Bridge
Lucky Charms

Lucky Charms is a renowned company that has captured the hearts and taste buds of people around the world. Known for their iconic cereal of the same name, Lucky Charms has been a staple on breakfast t...

What the Lucky Charms TV commercial - Rainbow Bridge is about.

Lucky Charms TV commercial - Rainbow Bridge

In 2019, Lucky Charms released a heartwarming TV commercial called "Rainbow Bridge." The commercial features a little girl and her grandmother enjoying a bowl of Lucky Charms cereal together. As the girl eats her cereal, she discovers a magical rainbow bridge forming in her bowl. The little girl and her grandmother then embark on a fantastical journey across the rainbow.

The journey across the colorful arch takes them on a journey filled with adventure and magic. Along the way, they encounter various fantastical creatures, including a unicorn and a giant leprechaun. They also fly on a giant butterfly and explore a field of flowers.

The commercial ends with the little girl and her grandmother walking back across the rainbow bridge, with the grandmother sharing a full bowl of Lucky Charms with her beloved granddaughter. As they walk, the grandmother tells the little girl that she is truly lucky to have her in her life.

The "Rainbow Bridge" Lucky Charms commercial is a heartwarming and magical story that captures the spirit of childhood imagination and wonder. With its stunning visuals and engaging storyline, the commercial left a lasting impression on viewers. It emphasizes the importance of spending time with loved ones, enjoying precious moments and creating unforgettable memories.

Lucky Charms TV commercial - Rainbow Bridge produced for Lucky Charms was first shown on television on April 19, 2020.

Frequently Asked Questions about lucky charms tv spot, 'rainbow bridge'

Inspired by circus peanuts Lucky Charms cereal debuted in 1964 with bells, fish, arrowheads, clovers, and x-shaped oat pieces alongside marshmallows shaped like green clovers, pink hearts, orange stars, and yellow moons. The cereal was created by product developer John Holahan.

The cereal consists of multi-colored marshmallows and pieces of shaped pulverized oat, each resembling one of several objects or symbols associated with good luck. The packaging and marketing features a leprechaun mascot, Lucky. Lucky Charms.

Hearts, Stars, and Horseshoes. Clovers and Blue Moons. Unicorns, Rainbows, and Tasty Red Balloons. Plus, crunchy, oat cereal pieces, too!

General Mills Inc., the Minneapolis-based company that makes Lucky Charms, Cheerios and other cereals, said it's aware of those reports and takes them seriously.

Different civilizations including the Babylonians, Assyrians, and Persians made and wore charms. The Babylonians are believed to be the first people to wear charms on a bracelet around 700 BC. Egyptians started using charms as early as 3000 BC.

Many Japanese people practice the custom of visiting a Shinto shrine or Buddhist temple and receiving (that is, buying) a good-luck charm called omamori, which is said to protect the holder. Because of this tradition, Japanese people are familiar with good-luck charms.

Omamori, lucky talismans Omamori are protective amulets that people can buy from shrines. The talisman is wrapped up in a brocade bag, and it's considered bad luck to open it and peek inside. There are omamori meant as a general good luck charm, while others are very specific.

Lucky the Leprechaun Lucky the Leprechaun has been the Lucky Charms mascot since the cereal debuted in 1964. In 1975, though, he vanished, as if by magic, from the shelves of New England grocery stores. In his place, a green-cloaked wizard named Waldo suddenly appeared on boxes of Lucky Charms.

Whether you grasp such good luck charms in your palm, wear them around your neck, or mount one near your front door these talismans or amulets are meant to provide a shortcut to a better future, a warding off of evil spirits or bad forces.

General Mills Lucky Charms – Brands – Food we make - General Mills.

The FDA has closed its four-month investigation into reports of illness linked to General Mills' Lucky Charms. The department said it found no pathogen or cause behind 558 self-reported cases of illness “despite extensive testing for numerous potential microbial and chemical adulterants.”

charm, a practice or expression believed to have magic power, similar to an incantation or a spell. Charms are among the earliest examples of written literature. Among the charms written in Old English are those against a dwarf and against the theft of cattle.

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Agenices

Agenices of the Lucky Charms TV Spot, 'Rainbow Bridge'

Lucky Charms TV commercial - Rainbow Bridge
Mindshare

Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...

Lucky Charms TV commercial - Rainbow Bridge
Saatchi & Saatchi

Saatchi & Saatchi is a global advertising agency that was founded in London in 1970 by two brothers, Maurice and Charles Saatchi. The agency quickly gained a reputation for being innovative and creati...

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Products Advertised

Lucky Charms
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