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Advertisers of the Lucky Charms TV Spot, 'Rainbow Unicorn Marshmallows'

Lucky Charms TV commercial - Rainbow Unicorn Marshmallows
Lucky Charms

Lucky Charms is a renowned company that has captured the hearts and taste buds of people around the world. Known for their iconic cereal of the same name, Lucky Charms has been a staple on breakfast t...

What the Lucky Charms TV commercial - Rainbow Unicorn Marshmallows is about.

Lucky Charms TV commercial - Rainbow Unicorn Marshmallows

Lucky Charms TV Spot, 'Rainbow Unicorn Marshmallows' is a compelling commercial that takes you on a magical journey of colors and flavors. The advertisement begins with a whimsical tune coupled with animation of a rainbow that appears out of nowhere followed by a white unicorn that magically transforms into a statue on top of a mountain. The scene sets the tone for what the viewer is about to witness.

Suddenly the statue of the unicorn comes alive and takes flight, enchanting the viewers as it glides across a magnificent rainbow. The scene switches to a close-up of the magical beast's face as we see two children peeking out from behind the rainbow, staring in amazement. They watch as the unicorn dips its horn into a pot of fluffy white marshmallows, transforming them into Lucky Charms' special edition of the "Rainbow Unicorn Marshmallows."

The children can’t wait to eat the new marshmallows and are quickly transported into a dreamland of colorful and delicious cereal. Their imaginations come alive as the cereal box turns into a rainbow portal, and they start sliding into the rainbow. They then emerge from the other side in a world full of magical colors and wonder.

Throughout the ad, a narrator's voice explains what’s happening as text appears on the screen with Lucky Charm’s new product tagline 'Magically Delicious!' The commercial ends with the children coming back into the real world, eagerly revealing their box of Lucky Charms cereal and the new Rainbow Unicorn Marshmallows.

Overall, Lucky Charms TV spot, 'Rainbow Unicorn Marshmallows' is a beautifully crafted and magical commercial that appeals to children and adults alike. The ad showcases the product's unique features and provides viewers with an immersive experience into a world of wonder and excitement – all captured in a single bowl of Lucky Charms cereal.

Lucky Charms TV commercial - Rainbow Unicorn Marshmallows produced for Lucky Charms was first shown on television on July 28, 2019.

Frequently Asked Questions about lucky charms tv spot, 'rainbow unicorn marshmallows'

Hearts - power to bring things to life. Shooting Stars - power to fly. Horseshoes - power to speed things up. Clovers - luck, but you will never know what kind of luck you'll get. Blue Moons - power of invisibility.

Corn Syrup, Sugar, Modified Cornstarch, Dextrose, Water, Gelatin, Contains Less Than 2% Of Tetrasodium Diphosphate (Whipping Aid), Natural And Artificial Flavor, Yellow 5, Red 40, Blue 1.

The unicorn, which will replace the hourglass marshmallow, was chosen after the company solicited suggestions on social media. And while Lucky Charms have been increasingly popular with adults in recent years, it was ultimately the suggestions of children that stood out.

With a splash of milk, white marshmallows dramatically transform to reveal the true colors of Lucky's new charms - a yellow dragon, pink dragon, dragon egg and flame.

Inspired by circus peanuts Lucky Charms cereal debuted in 1964 with bells, fish, arrowheads, clovers, and x-shaped oat pieces alongside marshmallows shaped like green clovers, pink hearts, orange stars, and yellow moons. The cereal was created by product developer John Holahan.

Hearts, Stars, and Horseshoes. Clovers and Blue Moons. Unicorns, Rainbows, and Tasty Red Balloons. Plus, crunchy, oat cereal pieces, too!

A typical marshmallow contains sugar, corn syrup, and gelatin, plus some air. That's it. “A marshmallow is basically a foam that's stabilized by gelatin,” says Richard Hartel, a food engineer at the University of Wisconsin–Madison. In marshmallows, the foam is made up of air suspended in a liquid sugar mixture.

With its white horse-like body and single spiralling horn, the unicorn is a symbol of purity, innocence and power in Celtic mythology.

General Mills Inc., the Minneapolis-based company that makes Lucky Charms, Cheerios and other cereals, said it's aware of those reports and takes them seriously.

Different civilizations including the Babylonians, Assyrians, and Persians made and wore charms. The Babylonians are believed to be the first people to wear charms on a bracelet around 700 BC. Egyptians started using charms as early as 3000 BC.

It is believed the four-leaf clover represents hope, faith, love, and luck. People in the United States have many symbols for luck, from knocking on wood, horseshoes to ladybugs. In the US it is believed a rabbit's foot is a symbol of luck.

7 charms or lucky charms to put luck on your side!

  • The ladybug. The legend that the ladybugs would bring good luck dates back to the Middle Ages.
  • The four-leaf clover.
  • The horseshoe.
  • Rabbit's Foot.
  • Thrush.
  • The number 13.
  • Stones.

Videos

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Agenices

Agenices of the Lucky Charms TV Spot, 'Rainbow Unicorn Marshmallows'

Lucky Charms TV commercial - Rainbow Unicorn Marshmallows
Mindshare

Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...

Lucky Charms TV commercial - Rainbow Unicorn Marshmallows
Saatchi & Saatchi

Saatchi & Saatchi is a global advertising agency that was founded in London in 1970 by two brothers, Maurice and Charles Saatchi. The agency quickly gained a reputation for being innovative and creati...

Products

Products Advertised

Lucky Charms
Lucky Charms Chocolate
Lucky Charms Gluten Free
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