Miller Lite is a popular beer brand produced by the MillerCoors company, which was formed by the merger of Miller Brewing Company and Coors Brewing Company in 2008. Miller Lite was first introduced in...
Miller Lite's TV Spot, titled "Rivalidad" features a friendly soccer rivalry between Oswaldo Sánchez, a former Mexican goalkeeper, and Cobi Jones, a former US midfielder. The commercial starts with two friends, one supporting Mexico and the other supporting the United States, arguing about who is the better soccer team. Suddenly, Oswaldo and Cobi show up, and the real competition begins.
The first challenge is to see who can hit the most cans with the ball from a distance, with Miller Lite cans, of course. Next, the two start juggling the ball, each trying to outdo the other. They continue to one-up each other with their soccer skills, including headers, volleys, and even a few fancy tricks.
Throughout the spot, the two former players banter back and forth, reflecting their friendly rivalry and love for the beautiful game. The spot ends with Oswaldo and Cobi celebrating their shared love for soccer by toasting cold cans of Miller Lite.
The commercial effectively showcases Miller Lite's branding as a beer for sports and leisure. It appeals to soccer fans of both Mexico and the US and highlights the camaraderie that can exist between friendly rivals. Overall, "Rivalidad" is a well-executed, entertaining commercial that successfully promotes Miller Lite as the beer of choice for sports enthusiasts.
Miller Lite TV commercial - Rivalidad con Oswaldo Sánchez y Cobi Jones produced for Miller Lite was first shown on television on May 30, 2016.
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