Neutrogena is a well-known name in the world of skin care and beauty products. Founded in 1930 by Emanuel Stolaroff, the company has been at the forefront of skin care innovation for over 90 years. Th...
The Neutrogena TV Spot, 'Dermatologist Recommended' is a clear example of an advertisement that uses a trusted authority figure to promote the product. The commercial features a group of dermatologists discussing the benefits of using Neutrogena skincare products.
The advertisement begins with a series of close-up shots of different people's skin, highlighting various skin concerns such as dryness, acne, and sensitivity. The dermatologists then appear on screen, each one showcasing their credentials and medical expertise. They explain that Neutrogena products are the perfect solution for anyone looking to achieve healthier, more radiant skin.
Throughout the commercial, the dermatologists emphasize the importance of using high-quality, dermatologically-tested skincare products. They praise Neutrogena for its ability to address a wide range of skin concerns, from acne and hyperpigmentation to dryness and fine lines.
The commercial ends with the dermatologists all agreeing that Neutrogena is the number one choice for dermatologist-recommended skincare. As they sign off, the brand logo appears on the screen, accompanied by the iconic tagline: "Neutrogena. Dermatologist Recommended."
Overall, the Neutrogena TV Spot, 'Dermatologist Recommended', is an effective advertisement that capitalizes on the trust and authority of medical professionals to promote a product. By showcasing the expertise of dermatologists and emphasizing the brand's commitment to quality, Neutrogena successfully positions itself as a trusted and reliable skincare brand.
Neutrogena TV commercial - Dermatologist Recommended produced for Neutrogena (Skin Care) was first shown on television on February 18, 2013.
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