Mercedes-Benz is a German luxury carmaker that is widely renowned for producing some of the most expensive and luxurious vehicles in the world. The company was founded in 1926, and since then, it has...
In 2013, Mercedes-Benz released a memorable television spot featuring their C 300 model. The ad, titled 'Ice Drifting', showcased the car's superior handling and performance in extreme weather conditions.
The ad opens with a shot of a sleek Mercedes-Benz C 300 gliding across a frozen lake. The car is driven by world-renowned stunt driver, Michael Schumacher, who expertly navigates the vehicle through icy terrain.
As the car elegantly drifts across the ice, the ad cuts to various close-up shots of the car's exterior, highlighting its impressive design and sleek curves. The music in the background intensifies, adding to the dramatic effect of the ad.
As the car continues to glide across the ice, the ad cuts to a shot of Schumacher confidently making a sharp turn on the slick surface. The car responds smoothly to his every move, further emphasizing the C 300's advanced handling capabilities.
The ad concludes with shots of the car driving off the ice and onto a normal road, demonstrating that the C 300 is not only capable of handling extreme weather conditions but is also perfect for everyday driving.
Overall, the 2013 Mercedes-Benz C 300 'Ice Drifting' TV spot was a bold and impactful ad that effectively showcased the car's advanced performance capabilities and cutting-edge design.
2013 Mercedes-Benz C 300 TV commercial - Ice Drifting produced for Mercedes-Benz was first shown on television on January 16, 2013.
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