What the Kool-Aid TV commercial - ABC: AfterKool Special is about.

The Kool-Aid TV spot, 'ABC: AfterKool Special', featuring home improvement expert Bob Vila and actor Alfonso Ribeiro, was a fun and memorable advertisement for the popular drink brand. The ad begins with Alfonso Ribeiro walking through a construction site wearing a hard hat and holding a toolbox. As he looks for a place to work, he stumbles upon Bob Vila, who is constructing a treehouse with a group of kids.

After introducing themselves, Alfonso and Bob both start to show off their different skills with tools. Alfonso impresses Bob with his hammering skills, while Bob shows off his expertise in using a power saw. As they work together, they both suddenly take a break to enjoy some refreshing Kool-Aid.

As they drink, Alfonso can't help but reminisce about his favorite childhood TV shows while Bob raves about the delicious taste of the Kool-Aid. The ad concludes with Alfonso saying, "This is even better than the 'ABC After School Special!'".

The 'ABC: AfterKool Special' TV spot was a brilliant marketing tactic by Kool-Aid, as it resonated with parents who grew up watching the 'ABC After School Special' and also with kids who were currently watching the network. The use of well-known celebrities Bob Vila and Alfonso Ribeiro also helped to create a sense of familiarity and likability for the brand. Overall, this Kool-Aid TV spot was a fun, light-hearted promotion that surely left a lasting impression on viewers.

Kool-Aid TV commercial - ABC: AfterKool Special produced for Kool-Aid was first shown on television on December 7, 2021.