What the FEMA TV commercial - Up in Smoke: Escape Plan is about.

The FEMA TV spot 'Up in Smoke: Escape Plan' is a highly engaging and informative commercial that emphasizes the importance of having an escape plan in the event of a fire. The spot begins by showing a young woman sitting on the couch in her home, absorbed in a book, while smoke quietly starts to fill the room.

The camera cuts to an overhead view of the house, where viewers can see smoke billowing out of the windows and engulfing the house. The music and sound effects are hauntingly realistic, making for an unforgettable viewing experience.

The woman then realizes the danger she's in and quickly gets up off the couch. The ad highlights the importance of practice in establishing a fire safety plan. It shows how the woman navigates the thick smoke and knows exactly what to do because she's made a practice of it beforehand.

Throughout the commercial, viewers find out how important it is to have a solid fire safety plan and strategy. The ad stresses that it isn't just important to have a plan, but that you should rehearse this plan with your family. The commercial encourages people to take charge of their safety by going to Ready.gov for resources and tips on how to develop an escape plan.

Overall, the 'Up in Smoke: Escape Plan' FEMA TV spot is a creative, gripping, and educational commercial that is sure to leave a lasting impact on viewers. It shows how essential it is to have an escape plan and to practice it regularly to ensure that you and your loved ones know how to react in the event of a fire.

FEMA TV commercial - Up in Smoke: Escape Plan produced for FEMA was first shown on television on May 28, 2016.