FEMA, which stands for the Federal Emergency Management Agency , is an agency of the United States Department of Homeland Security (DHS). It is responsible for coordinating the response to disasters t...
FEMA, or the Federal Emergency Management Agency, is an agency within the United States Department of Homeland Security that is responsible for responding to and preparing for natural disasters and emergencies across the nation. One of its primary objectives is to ensure that American citizens are aware of how to prepare for different types of emergencies by creating a well-thought-out emergency plan.
To that end, FEMA regularly releases public service announcements that provide guidance and advice for citizens to prepare for different kinds of emergencies. One such television spot is the 'Emergency Plan' commercial that FEMA recently released.
The short, thirty-second TV ad starts with some eerie background music along with footage of different types of disasters, ranging from hurricanes, tornadoes, floods, and wildfires. A woman then speaks to the camera, imploring viewers to be ready in times of crisis. She stresses how important it is to have an emergency plan in place and to practice that plan with family and friends.
The spot then goes on to provide a few key tips for creating a successful emergency plan. These include stocking up on essential supplies, creating and testing an evacuation plan, and having a plan in place for communication with loved ones in case of separation - all essential elements of any emergency plan.
Overall, the spot effectively conveys the importance of having a well-conceived emergency plan and provides viewers with the essential steps required to do so. It is an excellent example of the kind of public service announcements that FEMA regularly pours out to improve the safety and security of American citizens in times of crisis.
FEMA TV commercial - Emergency Plan produced for FEMA was first shown on television on May 13, 2014.
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