A TV spot is like an advert you see on television for services or products. It has a story, actors and a message and it aims to convince the viewer of the benefits of the product or service the advertiser is promoting.

Create a Storyline or Jingle Whether it is a heartfelt story, a dose of humor or satire, create a storyline to which your audience can relate and connect. Additionally, a catchy jingle can aid in how effective and memorable your TV commercial is.

Ideally, you'll want to place your television away from high-traffic areas and at an angle where sunlight from the windows won't cause a glare on your screen. Feel free to experiment with placement before finding studs and punching holes in your wall.

If your TV is your focal point, then place it in the center of the seating area. If you have another focal point such as a mantel or a beautiful window, then think about placing it on the wall adjacent to the focal point so it can still be viewed comfortably.

Smart TVs come with built-in Wi-Fi connectivity. This allows them to provide you with a variety of streaming services and content. You can choose to connect your smart TV to the internet either wirelessly or using an ethernet cable. An ethernet cable will provide you with a stronger, more stable internet connection.

• LG G3 OLED Evo. The best TV you can buy right now.
• Samsung S95C OLED. Also the best TV you can buy right now.
• LG 77-inch M3 Wireless OLED. Premium picture meets cutting-edge tech.
• TCL QM8 mini-LED. The TV most people should buy.
• Sony Bravia X93L mini-LED.
• Sony 65-inch X90L LED.
• Hisense 65-inch U8K.

For television ad rates, take the SQAD cost-per-point (in US$) for market and multiply it by the Nielsen rating for the program that airs at the same time. That will equal the cost of the ad.

Recommended distance for viewing 4K TV is 1.5 times of the TV vertical screen size. Viewed from this distance, individual pixels cannot be differentiated by naked eyes. This means that pixels effectively disappear when viewing 4K images.

Viewing distance range (approx.) The recommended distance for watching a Standard Definition TV is six (6) times the TV's vertical screen size.

The best smart TV brands in India are:

• Sony Bravia 55-inch XR Series 4K UHD Smart OLED Google TV.
• Sony Bravia 65-inches 4K UHD Smart TV.
• Vu 65-inch The Masterpiece Glo Series 4K UHD Smart Android QLED TV.
• Acer 65-inch I Series 4K UHD Android Smart TV.
• LG 43-inch 4K UHD Smart LED TV.

Smart TV Buying Guide: Top Picks

• Mi 32 inches 5A Series HD Ready Smart Android LED TV.
• Redmi 32 inches Android 11 Series HD Ready Smart LED TV.
• OnePlus 43 inches Y Series Full HD Smart Android LED TV.
• Samsung 43 Inches Full HD LED Smart TV.
• Samsung 55 inches Crystal 4K Series Ultra HD Smart LED TV.