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USPS TV commercial - Lorenzo
USPS

About USPSThe United States Postal Service , commonly referred to as USPS, is an independent agency of the United States federal government responsible for providing postal service in the United State...

What the USPS TV commercial - Lorenzo is about.

USPS TV commercial - Lorenzo

The USPS TV Spot, 'Lorenzo', is an emotional portrayal of a father-son relationship that has been deeply affected by distance. The ad showcases the struggles of Lorenzo, a young boy living with his mother after his parents' divorce, trying to maintain a healthy relationship with his father, who lives in another state.

The commercial opens as Lorenzo receives a package from his father through the United States Postal Service. We see the joy on his face as he unwraps the gift, an old record player and a vinyl of his dad's favorite album. The sentimental value of the gift is not lost on Lorenzo, as he spends the rest of the day listening to the music and seemingly being transported to a happier time with his father.

Throughout the ad, there are glimpses of Lorenzo's efforts to stay connected with his dad. We see him writing postcards and mailing them, waiting eagerly for his father's response. We also see the father’s response to the postcards, his angst at not being able to be there for his son.

The ad perfectly captures the emotional impact of physical distance on a parent-child relationship and how much even a small gesture such as a postal service package can mean to a child. The USPS has been widely commended for its campaign that powerfully highlights the power of tangible communication and human connection.

In summary, the USPS TV Spot, 'Lorenzo' is a poignant advertisement that reminds us of the significance of physical communication, especially in today's digital age. The commercial effectively highlights how the US Postal Service can play a vital role in facilitating these connections.

USPS TV commercial - Lorenzo produced for USPS was first shown on television on February 4, 2013.

Frequently Asked Questions about usps tv spot, 'lorenzo'

The USPS turned to television to tell customers it is making changes to how it moves packages. In a new ad, a narrator says, “We're reinventing our network. Fast. Reliable.

The bottom line is that the Postal Service has a path to profitability, according to Spong. And to achieve growth in the package sales category, the Postal Service has to compete – and that means spending money on ads.

But despite this diversity, TV advertising remains one of the top ways for a business to cut through the clutter, reach a large local audience, build credibility, create brand awareness, get phones ringing, and get people visiting your website and store.

The Postal Service serves as a foundation for services offered by every level of government, whether federal, state, or local. Due to its national reach and presence, it's often the only personal point of contact people have with the federal government.

USPS Marketing Mail consists of mailable matter that is neither mailed or required to be mailed as First-Class Mail nor entered as Periodicals (unless permitted or required by standard) and that weighs less than 16 ounces.

In 2022, Procter & Gamble spent 746 million U.S. dollars on advertising on cable TV in the United States. The company ranked as the leading advertiser on cable TV networks in the country.

Marketing efforts that include TV, therefore, continue to provide greater levels of success with KPIs (based on new accounts and sales) than any other advertising efforts. TV advertising produces four times the return on investment than digital advertising does, according to MarketShare's 2015 data.

It will also spray in Orange and ID tag. And then we'll spray in Black a barcode that holds all of the addresses. Information.

We serve more than 165 million addresses in this country - covering every state, city and town. Everyone living in the United States and its territories has access to postal products and services and pays the same for a First-Class Mail postage stamp, regardless of location. We make the connections.

The Postal Service's mission is to provide the nation with reliable, affordable, universal mail service. The basic functions of the Postal Service were established in 39 U.S.C.

It will also spray in Orange and ID tag. And then we'll spray in Black a barcode that holds all of the addresses. Information.

In 2022, Procter & Gamble spent nearly 700 million U.S. dollars on advertising on broadcast network TV in the United States. The company ranked as the country's leading advertiser on broadcast network television. Amazon ranked second, with an ad expenditure of almost 400 million dollars.

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Agenices

Agenices of the USPS TV Spot, 'Lorenzo'

USPS TV commercial - Lorenzo
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

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