About USPSThe United States Postal Service , commonly referred to as USPS, is an independent agency of the United States federal government responsible for providing postal service in the United State...
The USPS TV Spot, 'Lorenzo', is an emotional portrayal of a father-son relationship that has been deeply affected by distance. The ad showcases the struggles of Lorenzo, a young boy living with his mother after his parents' divorce, trying to maintain a healthy relationship with his father, who lives in another state.
The commercial opens as Lorenzo receives a package from his father through the United States Postal Service. We see the joy on his face as he unwraps the gift, an old record player and a vinyl of his dad's favorite album. The sentimental value of the gift is not lost on Lorenzo, as he spends the rest of the day listening to the music and seemingly being transported to a happier time with his father.
Throughout the ad, there are glimpses of Lorenzo's efforts to stay connected with his dad. We see him writing postcards and mailing them, waiting eagerly for his father's response. We also see the father’s response to the postcards, his angst at not being able to be there for his son.
The ad perfectly captures the emotional impact of physical distance on a parent-child relationship and how much even a small gesture such as a postal service package can mean to a child. The USPS has been widely commended for its campaign that powerfully highlights the power of tangible communication and human connection.
In summary, the USPS TV Spot, 'Lorenzo' is a poignant advertisement that reminds us of the significance of physical communication, especially in today's digital age. The commercial effectively highlights how the US Postal Service can play a vital role in facilitating these connections.
USPS TV commercial - Lorenzo produced for USPS was first shown on television on February 4, 2013.
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