What the Its On Us TV commercial - Three Dots is about.

The "It's On Us" campaign is a powerful initiative aimed at combatting sexual assault on college campuses and beyond. Created in response to rising concerns about the prevalence of sexual assault and harassment, this campaign encourages people to take personal responsibility for fostering safe and respectful environments for all.

One of the most impactful ways that the campaign has spread its message is through its powerful TV spots, including the "Three Dots" ad featuring Joe Biden. In this spot, viewers are confronted with the stark reality of sexual assault through a series of stark, black and white images. At the center of the ad is a young woman, alone in a darkened campus hallway.

The camera zooms in on her face, and then cuts to a shot of three dots: an ellipsis that suggests the continuation of a thought or sentence. But in this case, the dots represent something more sinister: the unspoken shame and trauma of abuse. This is reinforced by a voiceover from Biden, who speaks directly to the viewer, saying "When it comes to sexual assault..." before the ellipsis interrupts him.

As the ad progresses, we see more and more images that hint at the realities of sexual assault: a torn shirt, a bruised neck, a woman crying on the floor. Joe Biden's voiceover continues, picking up where he was cut off before: "When it comes to sexual assault, we have to put ourselves in someone else's shoes."

The ad ends with a simple message: "It's on us," reminding viewers that we all have a responsibility to stand up against sexual assault and harassment. With its stark visuals and powerful message, "Three Dots" is a poignant and thought-provoking TV spot that helps to raise awareness about an important issue facing many individuals today.

Its On Us TV commercial - Three Dots produced for It's On Us was first shown on television on May 17, 2018.