The Rosetta Stone Fit Brains TV spot titled 'Train the Brain' is a creative and engaging advertisement that highlights the importance of keeping one's mind active and fit. The ad opens up with an older woman engaging in an everyday activity like pouring a cup of tea but then begins to struggle with simple calculations.
The ad then transitions to a younger version of the same woman, who is shown engaging in various mental exercises on the Fit Brains app from Rosetta Stone. These exercises range from memory games to spatial reasoning puzzles, each designed to improve specific cognitive function areas.
The ad effectively showcases how the app can be used to exercise and strengthen the brain, showing the older woman confidently solving the calculation she struggled with earlier. The upbeat background music and the bright colours of the visuals help to create an enthusiastic and energetic tone, which makes the ad exciting and enjoyable for viewers.
Overall, the Rosetta Stone Fit Brains TV spot is an excellent example of how to create engaging and effective ads. The ad's clear messaging and the use of relatable characters reinforces the importance of keeping the brain active and fit, while the visual representation of the Fit Brains app makes it easier for potential users to understand how the app works.
Rosetta Stone Fit Brains TV commercial - Train the Brain produced for Rosetta Stone was first shown on television on November 17, 2015.
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