History. Planters Peanut Company was founded in 1906 in Wilkes-Barre, Pennsylvania by Amedeo Obici, and incorporated two years later as the Planters Nut and Chocolate Company. In 1916, a young schoolboy, Antonio Gentile submitted drawings of an anthropomorphic peanut to a design contest.

Mr. Peanut - full name Bartholomew Richard Fitzgerald-Smythe - was born in 1916, when schoolboy Antonio Gentile submitted his design for an anthropomorphic peanut mascot to a Planters contest. He served as the company's symbol up until his death, going through many iterations over the intervening decades.

"The Power is in the Peanut"

On Thursday, Kraft Heinz said it had agreed to sell its nuts business, including the iconic Planters brand, to Hormel Foods for $3.35 billion in cash.

Each peanut is finely seasoned with sea salt to enhance the natural roasted nut flavor. These perfectly roasted peanuts have 7 grams of protein and are a good source of vitamin E. PLANTERS® Peanuts have 14 grams of fat per serving and are the perfect on-the-go salty snack.

Gentry, also known as the "planter class," is a term associated with colonial and antebellum North Carolina and other southern states that refers to an upper middle class of wealthy gentlemen farmers who were well educated, politically astute, and generally came from successful families.

Each peanut is finely seasoned with sea salt to enhance the natural roasted nut flavor. These perfectly roasted peanuts have 7 grams of protein and are a good source of vitamin E. PLANTERS® Peanuts have 14 grams of fat per serving and are the perfect on-the-go salty snack.

PEANUT WAS DESIGNED BY A GRADE-SCHOOL STUDENT. The iconic brand mascot was born in 1916 when 14-year-old Antonio Gentile submitted a sketch of the anthropomorphic peanut to a contest sponsored by the company. (A commercial artist later refined the design to include the familiar monocle, top hat, and cane.)

The phrase 'For Peanuts' means to do something for very little or no pay. Example of Use: “The students had very little money and were willing to work for peanuts.”

Each peanut is finely seasoned with sea salt to enhance the natural roasted nut flavor. These perfectly roasted peanuts have 7 grams of protein and are a good source of vitamin E. PLANTERS® Peanuts have 14 grams of fat per serving and are the perfect on-the-go salty snack.

The brand says Mr. Peanut's funeral will be the subject of its Super Bowl spot. It turns out killing off the iconic 104-year-old nut had to do with the phenomenon of how people mourn the deaths of fictional characters, such as Iron Man, according to a creative leader behind the campaign.

The FDA, along with CDC and state and local partners, investigated a multistate outbreak of Salmonella Senftenberg infections linked to certain Jif brand peanut butter products produced at the J.M. Smucker Company facility in Lexington, Kentucky.