GO-GURT® | Snack Time Made Easy | Yoplait US.

Early commercials said Go-GURT was “the yogurt you squeeze and slurp, grab and glurp.” The fact that no spoon or scissors were necessary was a huge hit with parents and children alike. And early focus groups with children proved that the “slurpy glurpy” tube yogurt was as fun as it was delicious and nutritious.

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Background. Stephen Kaufman of Green Bay, WI, a food scientist, and Jim McGuire, a research and development technician, came up with the invention while working for General Mills in the late 1980s, after Kaufman was browsing through a women's magazine and seeing shampoo samples inserts.

It was introduced by the General Mills-licensed brand Yoplait in 1997, as the first yogurt made specifically for children.

It means becoming more environmentally aware and changing your behavior and lifestyle to reduce the amount of pollution and waste you generate. The decision to go green is a gradual process for most people. Any action you take that contributes to sustainable living makes a positive impact on the environment.

Green Campaigns are used to expose any environmental issues to the societies and at the same time to give knowledge about the awareness of green behavior on the environment and will later lead to the intention of purchasing green products.

The name was a play on words, as it evoked the sound of gulping a liquid and incorporated part of the Japanese transliteration of yogurt, ヨーグルト (Yo-Guruto). Go-Gurt is also available in Australia where they are known as "Yoplait Go-GURT" or simply "Go-GURT".

In 2016, President and Chief Operating Officer Jeff Harmening told Fortune that their “product portfolio is not aligned with the trends,” and that company planned “renovate” 60 percent of the company's yogurt business, with an emphasis on Greek yogurt, and organic options produced by Annie's and Liberté brands.

The name was a play on words, as it evoked the sound of gulping a liquid and incorporated part of the Japanese transliteration of yogurt, ヨーグルト (Yo-Guruto). Go-Gurt is also available in Australia where they are known as "Yoplait Go-GURT" or simply "Go-GURT".

The yogurt tube The original idea is credited to Stephen Kaufman and Jim McGuire who, while working as food scientists at General Mills in the early 1990s, were the first to prove to their colleagues and managers that yogurt could be put into a tube.

Go green, breathe clean. Stop polluting the environment. Save our planet. Think before you trash it.