Direct-to-consumer dog food company The Farmer's Dog is making a leap at a national audience with its first ever Super Bowl ad. The company, which makes dog food from human-grade ingredients, unleashed the 60-second spot during the big game Sunday to kick off a sprawling marketing campaign.

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Super Bowl LVII will take place February 12 at State Farm Stadium in Glendale, Arizona, and brands are gearing up for advertising's biggest night.

• DoorDash.
• E*TRADE.
• Peacock.
• The Farmer's Dog.
• NFL.
• Booking.com.
• Priceline.
• e.l.f Cosmetics.

8 Most Engaging Commercials of 2023

• Progressive, “Interruptions”
• NFL, “Run With It”
• Dunkin', “Drive-Thru”
• Taco Bell, “Breakfast with Peter”
• Allstate, “Mayhem: Promposal”
• State Farm, “Color Commentary”
• The Farmer's Dog, “Forever”
• Amazon, “Saving Sawyer”

$500 million: The cumulative amount Budweiser - the Super Bowl's largest commercial partner - has spent on Super Bowl ads. $26 million: The most expensive advertisement in Super Bowl history, an ad for Amazon's Alexa voice assistant in 2022.

Depending on the complexity of the shoot and the editing required, production costs for a 30-second ad may range from $1,000 to more than $50,000. Broadcasting costs, however, make up the bulk of the price, averaging just under $105,000 for a 30-second commercial on network television.

This means emails, content, and social posts promoting your business and promotion. You need audience data, ad placements, email cadences, and much more to build an effective Super Bowl campaign. The Super Bowl is not just a great opportunity for gigantic companies that spend millions.

There's a reason commercials during the Super Bowl have to refer to the event as the "Big Game" rather than "Super Bowl LVII." The reason is that the term has been a registered NFL trademark since 1969, requiring commercials, radio hosts and other specific media personnel to pay to use the official name.

Several major brands, including Budweiser, Coca-Cola, Doritos, GoDaddy, Master Lock, and Tide have been well known for making repeated appearances during the Super Bowl.

2023 (MMXXIII) is the current year, and is a common year starting on Sunday of the Gregorian calendar, the 2023rd year of the Common Era (CE) and Anno Domini (AD) designations, the 23rd year of the 3rd millennium and the 21st century, and the 4th year of the 2020s decade. Centuries: 20th century. 21st century.

15 Of The Most Iconic Advertising Campaigns Of All Time

• Hoover – It Beats…
• De Beers – A Diamond is Forever (1947)
• US Military – I Want You (1916)
• Volkswagen – Think Small (1959)
• Google – Year in Search (2017)
• Nike – Just Do It (1988)
• Dos Equis – The Most Interesting Man in the World (2006)
• Pepsi- Is Pepsi OK? (

Budweiser Budweiser remains the king of Super Bowl ads Amazon's Super Bowl success notwithstanding, Budweiser remains the company that has spent the most on Super Bowl commercials, allocating a total of 470.5 million dollars on Super Bowl ads between the first Big Game in 1967 and Super Bowl LIV in 2020.