Snap, Crackle and Pop Snap, Crackle and Pop are the cartoon mascots of Rice Krispies, a brand of breakfast cereal marketed by Kellogg's.

The words Snap! Crackle! Pop! first appear on a box of Kellogg's Rice Krispies® Cereal.

For two television commercials in the 1950s, Snap, Crackle, and Pop were joined by a fourth elfin character named Pow.

The original actors included Daws Butlet, Paul Winchell, and Don Messick. Other voices over the years included Frank Welker, Joel Corey, and more recently, Andy Hirsch, Danny Cooksey, and Mark Ballou. 5. In 2013, Snap, Crackle, and Pop turned 80 years old.

Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal, marketed by Kellogg's (now WK Kellogg Co) in 1927 and released to the public in 1928.

Rice Krispies Treats were invented in 1939 by Kellogg Company employees Malitta Jensen and Mildred Day "in the Kellogg kitchens in Battle Creek, Michigan as a promotional vehicle for the cereal." Kellogg's began commercially to produce plain and chocolate-based treats under the trademark brand-names of "Rice Krispies ...

The many enhancements soon to be visible across the Kellogg's portfolio and throughout its websites, packaging, advertising and other marketing materials include: --A new tagline – "Let's Make Today Great" – that reflects the reasons consumers worldwide choose Kellogg's brands for the best start to their days.

Rice Krispies Treats were invented in 1939 by Kellogg Company employees Malitta Jensen and Mildred Day "in the Kellogg kitchens in Battle Creek, Michigan as a promotional vehicle for the cereal." Kellogg's began commercially to produce plain and chocolate-based treats under the trademark brand-names of "Rice Krispies ...

Lost in the shuffle, however, was a fourth Rice Krispies elf named Pow! His short life is a time-capsule of an era when everyone was dreaming big.

The elfin characters represented the sounds the cereal made when mixed with milk. But did you know there was a fourth character? For a short period of time in the 1950s, Snap, Crackle and Pop were joined by a little guy named Pow.

The popular Snap, Crackle and Pop characters first appeared in radio jingles in 1932 and a year later a gnome wearing a baker's hat appeared on the side of a packet introducing Snap to the British public. The other two gnomes Crackle and Pop appeared with Snap in adverts and on boxes a few years later.

Snap, Crackle and Pop are the mascots of Kellogg's cereal Rice Krispies. In the USA, they are also the mascots of Cocoa Krispies. They are three gnome-like elves who first appeared in the 1930s. Originally, only Snap appeared on the cereal's packaging before being joined later by Crackle and Pop (Main article: Pop).