Unilever is a multinational consumer goods company that has been in operation for over 100 years. The company is known for its wide range of products in the areas of nutrition, hygiene, and personal c...
Unilever's TV spot, 'Cada día' is a touching advertisement that emphasizes the everyday moments that make up our lives. The ad showcases different people going about their routines- from getting ready in the morning to cooking dinner at night. Despite the differences in their ages, occupations, and lifestyles, the one thing they all have in common is using Unilever products.
The ad goes beyond just showcasing the use of Unilever products, however. It's about the moments and emotions that connect us all- and how Unilever products play a role in making those moments more enjoyable. For example, we see a mother and daughter bonding over a cup of tea made with Lipton Yellow Label tea bags, or a couple smiling over a meal seasoned with Knorr spices.
The heartwarming moments depicted in the ad are accompanied by a beautiful song, sung by various artists in Spanish, with a chorus that translates to "Every day with you, every day, every day, every day is special." The message is clear- it's the small moments in life that matter, and Unilever is there to enhance them.
Overall, Unilever's TV spot, 'Cada día' delivers a powerful message that resonates with all of us- that life is made up of everyday moments, and how we make those moments count is what's important. By showing how Unilever products can add joy and flavor to our daily lives, the ad connects with us on an emotional level and leaves us feeling uplifted.
Unilever TV commercial - Cada día produced for Unilever was first shown on television on May 27, 2021.
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Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...