What the Its On Us TV commercial - Graduation Day is about.

"It's On Us" is a television campaign that raises awareness about sexual assault on college and university campuses across the United States. The campaign's latest TV spot is called "Graduation Day," and it shows the excitement and nervousness that comes with graduating college. As the graduates walk onstage to receive their diplomas, the mood is festive, with applause and cheers echoing all around.

However, the cheerful and pleasant atmosphere takes a turn when one of the graduates is stopped on stage by a campus security officer. The officer explains that the student has been accused of sexual assault. As the spot moves on, the camera pans to different people in attendance, from professors to fellow students, all looking with shock and disbelief as the student is taken away.

The "It's On Us" TV spot aims to raise awareness about the prevalence of sexual assault on college and university campuses, and the tragic impact it has on victims. It encourages the public to take responsibility for their actions and speak out against sexual misconduct.

The TV spot is compelling, and it powerfully captures the emotional impact of sexual assault. It calls on viewers to act against sexual violence and promote a culture of responsibility. The "It's On Us" campaign has been an essential tool in the fight against sexual assault on college campuses, and "Graduation Day" is another example of how advertising can play a vital role in raising awareness about a critical issue.

Its On Us TV commercial - Graduation Day produced for It's On Us was first shown on television on June 27, 2022.