Loctite General Purpose Structural Adhesives television commercial 2017

What the Loctite General Purpose Structural Adhesives TV commercial - Tough is about.

Loctite General Purpose Structural Adhesives TV spot named 'Tough' is a powerful demonstration of the adhesive's strength and durability. The TV spot opens with a demonstration of a man attaching a metal rod to a concrete block using Loctite General Purpose Structural Adhesives. The rod is then lifted up into mid-air, supported only by the adhesive.

As viewers watch in awe, the man continues to push the limit - he attaches increasingly heavy objects, including a car hood and even a full-size SUV to the concrete block using the same Loctite adhesive. The ad conveys a sense of tension and excitement, effectively building up to the climax where the adhesive supports the entire weight of an SUV.

Throughout the spot, the narrator emphasizes the strength and toughness of the product, repeatedly stating that Loctite General Purpose Structural Adhesives can handle even the most challenging projects with ease. The ad ends with the tagline, "Whatever the project, trust Loctite to keep it together."

Overall, the Loctite General Purpose Structural Adhesives TV spot impressively demonstrates the product's power and strength. It effectively targets DIY enthusiasts and professionals who require a durable adhesive that can tackle tough projects.

Loctite General Purpose Structural Adhesives TV commercial - Tough produced for Loctite was first shown on television on July 13, 2017.