The Real Cost is a youth tobacco prevention campaign by the United States Food and Drug Administration (FDA). The campaign aims to educate young people about the harmful effects of using tobacco produ...
The Real Cost TV Spot, 'Science Class', is a powerful and thought-provoking advertisement that aims to illustrate the negative consequences of smoking, specifically on one's physical appearance and health. The TV spot features a science teacher holding up a human lung model, where she explains the damaging effects of smoking on the human body.
As the teacher begins her lesson, we see a flashback to a teenager who took up smoking only to be left with a blackened, tar-filled lung, instead of a healthy pink one. The Real Cost TV Spot encourages viewers to think twice before succumbing to peer pressure and taking up smoking, reminding us all that smoking is not only hazardous to our health but also our physical appearance.
The impactful advertisement ends with a crisp warning to its viewers, "When you smoke, your organs suffocate, and so do your dreams. Quit smoking today!" Overall, The Real Cost TV Spot 'Science Class' resonates well with young adults and teenagers alike and is a great addition to the anti-tobacco campaign.
The Real Cost TV commercial - Science Class produced for The Real Cost was first shown on television on June 14, 2015.
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