What the Xiidra TV commercial - Ready is about.
The Xiidra TV spot titled 'Ready' is a 60-second commercial that promotes the use of Xiidra, a prescription eye drop medication specifically designed to treat the signs and symptoms of dry eye disease.
The commercial showcases individuals who are ready to face their day, be it a mother dropping her daughter off at daycare, a surfer hitting the waves, or a businessman headed to a meeting. They are all shown placing a drop of Xiidra into their eye, with the product touted for "working differently" than other dry eye treatments.
The ad emphasizes the challenges of dry eye and the way in which Xiidra can help improve function and quality of life. It talks about how Xiidra works by targeting a specific inflammation marker that may be a factor in the development of dry eye disease, demonstrating how it is different from other treatments.
Towards the end of the commercial, various people are shown enjoying outdoor activities and engaging in everyday routines, all of which they can do more comfortably after using Xiidra. The message of the spot is that dry eye does not have to get in the way of living life comfortably, and taking the prescription eye drop can help individuals be "ready" to face whatever comes their way.
In conclusion, the Xiidra TV spot 'Ready' is a visually appealing and emotionally empowering ad that encourages people to take control of their dry eye symptoms so they can continue living comfortably and confidently.
Xiidra TV commercial - Ready produced for
Xiidra
was first shown on television on December 8, 2019.
Frequently Asked Questions about xiidra tv spot, 'ready'
Actor Ken Jeong
But Novartis has both in one person for its dry eye disease medicine Xiidra. Actor Ken Jeong is no longer a practicing physician, but he is still a celebrity Novartis spokesperson for the past 18 months, and he's now turning up the celebrity for the brand.
Xiidra is a prescription drug that's used to treat dry eye syndrome. It comes as eye drops. It's packaged in single-dose containers, which hold enough medication for one dose (one drop in each eye).
STAY THE COURSE OF TREATMENT
As you use Xiidra, it's important to continue the prescribed dosage. In clinical studies, Xiidra was shown to provide relief of symptoms of eye dryness for some patients in as little as 2 weeks of use. Many patients observed improvements in symptoms at 6 weeks or 12 weeks.
Xiidra TVC starring SJM's Jemma Rivera.
Tear production tends to diminish as you get older. Dry eyes are more common in people over 50. Being a woman. A lack of tears is more common in women, especially if they experience hormonal changes due to pregnancy, using birth control pills or menopause.
The Hangover's Ken Jeong speaks about his experience with Dry Eye Disease. WASHINGTON (WDVM) - Actor Ken Jeong has starred in the Hangover movies and hosted the Masked Singer. While many say he is a great comedian, his journey with Dry Eye Disease has been no laughing matter.
Is Xiidra (lifitegrast) a steroid? No, Xiidra (lifitegrast) isn't a steroid eye drop. Instead, it's an LFA-1 antagonist. Both steroid eye drop medications and Xiidra (lifitegrast) work to lower inflammation in the eyes, but Xiidra (lifitegrast) works in a different and more specific way to do so.
Xiidra (lifitegrast ophthalmic solution) 5%, for topical ophthalmic use is a lymphocyte function-associated antigen-1 (LFA-1) antagonist indicated for the treatment of the signs and symptoms of dry eye disease (DED).
And do not stop using Xiidra unless your doctor recommends it. Xiidra may cause mild side effects other than those listed above. See the drug's prescribing information for details. Note: After the Food and Drug Administration (FDA) approves a drug, it tracks side effects of the medication.
Xiidra has an average rating of 3.7 out of 10 from a total of 294 reviews on Drugs.com. 26% of reviewers reported a positive experience, while 55% reported a negative experience.
Ken Jeong: The comedian and actor, best known for his roles in the Hangover movies, has spoken about his struggles with dry eye. He has said that his symptoms began during his time as a practicing physician and have continued to be an issue for him throughout his career.
Currently, there is no permanent cure for dry eye disease, which occurs when the eyes are unable to remain moist. This can cause discomfort and may result in vision problems.
