What the USA Swimming Deck Pass TV commercial is about.

USA Swimming Deck Pass is a mobile application that allows swimmers to log their swimming stats, set goals, and track their progress. It's the perfect tool for swimmers who want to improve their skills and compete at a high level. To promote the app, USA Swimming launched a TV spot that showcases some of the app's features and benefits.

The TV spot begins with a young swimmer entering a swimming pool, accompanied by a voice-over that says, "It's not just a pool, it's a world of endless possibilities." The voice-over then goes on to explain how USA Swimming's Deck Pass app can help swimmers achieve their goals and reach their full potential.

The spot then cuts to a series of shots that highlight the app's features: swimmers logging their times, setting goals, and tracking their progress. One shot shows a young girl swimming with determination, while another shows a young boy high-fiving his coach after a successful race. The voice-over continues to explain how Deck Pass can help swimmers stay motivated and focused on their goals.

The TV spot ends with the slogan, "Swimming for life, starting with Deck Pass," accompanied by the USA Swimming logo. The spot successfully showcases the app's features and benefits, while also tapping into the passion and dedication of young swimmers.

Overall, the USA Swimming Deck Pass TV spot is a powerful tool for promoting the app and inspiring young swimmers to achieve their goals. It emphasizes the importance of logging, tracking, and setting goals to improve one's swimming skills, while also highlighting the app's user-friendly interface and motivational aspects. It's a great example of how effective advertising can be in promoting mobile applications and inspiring young athletes.

USA Swimming Deck Pass TV commercial produced for USA Swimming was first shown on television on December 21, 2013.