Mountain Dew is a well-known and beloved soft drink brand that has captured the hearts and taste buds of people around the world. Since its creation in 1940, Mountain Dew has been synonymous with adve...
In this electrifying Mountain Dew TV spot titled 'Rail Grab', viewers are immediately swept away into the exhilarating world of snowboarding. The commercial features the incredible talents of Red Gerard, a professional snowboarder known for his fearless tricks and mind-blowing stunts.
The ad begins with a breathtaking panoramic view of a snow-covered mountain range, as the camera gradually zooms in to focus on a snow-covered slope. Red Gerard, sporting his signature Mountain Dew gear, stands at the top of the slope, ready to embark on an epic ride that will captivate audiences worldwide.
As the beat of an adrenaline-pumping soundtrack fills the air, Red Gerard launches his snowboard into action and rockets down the mountain with lightning speed. With every turn and twist, he effortlessly navigates the terrain, leaving behind a trail of powdery snow in his wake.
The camera captures the sheer intensity of Red Gerard's performance, showcasing his gravity-defying jumps, spins, and grabs with precision. It's as if time slows down as he defies the laws of physics, showcasing his immense talent and pushing the boundaries of what's possible on a snowboard.
With a daring maneuver, Red Gerard approaches a massive rail, perfectly positioned along his trajectory. He executes a flawless rail grab, where he reaches down and grabs the snowboard mid-air, adding an extra level of style and difficulty to his trick.
The ad captures the sheer energy and excitement of the moment, blending high-speed action shots with slow-motion sequences that highlight every detail of Red Gerard's skill. The vibrant colors of the Mountain Dew logo pop against the white snow, emphasizing the brand's commitment to extreme sports and living life to the fullest.
As Red Gerard effortlessly completes the rail grab and lands with finesse, a triumphant smile spreads across his face. The commercial ends with the Mountain Dew logo appearing on the screen, accompanied by the brand's iconic tagline: "Do the Dew".
This Mountain Dew TV spot featuring Red Gerard not only showcases the thrill and daring spirit of snowboarding but also reinforces Mountain Dew's association with extreme sports and adrenaline-fueled adventures. Through innovative camera work and the groundbreaking talent of Red Gerard, viewers are left captivated and inspired to push their own limits, all while enjoying the refreshingly bold taste of Mountain Dew.
Mountain Dew TV commercial - Rail Grab produced for Mountain Dew was first shown on television on April 7, 2018.
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