What the American Classic TV commercial - Robert Role is about.

The American Classic TV spot titled 'Robert Role' is a memorable commercial featuring Bob Roll, the former professional cyclist. The commercial showcases Roll's cycling expertise, his passion for the sport, and his endorsement of American Classic wheels.

The commercial opens with Roll appearing on screen, wearing his cycling gear and leaning on his bike. His voice-over talks about his experience riding with American Classic wheels in a race. As he speaks, the scene cuts to Roll pedaling through different terrains, including rugged terrain and smooth roads.

Throughout the commercial, Roll's deep voice provides viewers with valuable insights into his experience with cycling and the importance of having reliable cycling equipment. He highlights the strength and durability of American Classic wheels, which he recommends to serious cyclists as the superior choice.

The commercial's visual elements showcase Roll's prowess on two wheels, as well as the superior performance of American Classic wheels. The commercial ends with Roll once again leaning on his bike, looking poised and confident. He delivers the memorable closing line: "If you want to ride like a pro, you need to ride American Classic."

The 'Robert Role' commercial is a great example of effective brand endorsement. It showcases Roll's expertise and credibility as a professional cyclist and positions American Classic as the go-to brand for any serious cyclist. The commercial is a classic in American television advertising, and Roll's endorsement still holds a lot of value among cycling enthusiasts today.

American Classic TV commercial - Robert Role produced for American Classic was first shown on television on June 29, 2013.