Coppertone Sport Clear television commercial 2019

What the Coppertone Sport Clear TV commercial - Sunscreen Haters is about.

Coppertone Sport Clear's TV spot, 'Sunscreen Haters' is a catchy, playful ad that aims to address the common reluctance many people feel when applying sunscreen. The spot begins with a group of individuals standing outside on a sunny day when an announcer's voiceover says, "Meet the Sunscreen Haters." The group is shown protesting sunscreen with signs that say, "It smells bad," "It's greasy," and "It causes breakouts."

The rest of the ad is shot in a playful, humorous style aiming to debunk the protesters' false beliefs about sunscreen. The announcer explains that sunscreen has come a long way and introduces the audience to Coppertone Sport Clear, which solves the common problems people have with traditional sunscreens, such as leaving a white cast or feeling greasy.

The Coppertone Sport Clear bottle is shown being sprayed on a variety of skin types, and no white cast or greasy feeling is left behind. The announcer also stresses the importance of using sun protection while engaging in outdoor activities such as running, swimming, or biking.

Finally, the ad ends with the sunscreen haters joining the Coppertone Sport Clear bandwagon and holding up signs that read, "Sunscreen is awesome!" The fun, upbeat ad aims to help people overcome their sunscreen aversions by introducing them to Coppertone Sport Clear's lightweight, easy to apply, and non-irritating formula.

Overall, the Coppertone Sport Clear TV spot, 'Sunscreen Haters' effectively delivers the message that using sunscreen is crucial and encourages the viewers to use the product while breaking the common misconceptions around sunscreen.

Coppertone Sport Clear TV commercial - Sunscreen Haters produced for Coppertone was first shown on television on April 28, 2019.