The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide.

Although each advert is very different from the next, the overarching theme of Coca-Cola's advertising strategy is happiness. Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn't look set to change anytime soon.

Print and TV commercials have been their playground for over a hundred years, with more recent journeys into social and PR stunts. Coca-Cola's ads give us a masterclass in brand consistency.

Our vision is to craft the brands and choice of drinks that people love and enjoy, to refresh them in body and spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people's lives, communities, and our planet.

Pop the bubbles to reveal amazing fun facts about Coca-Cola In 1985, Coca-Cola became the first soft drink in space. The Contour Bottle design was inspired by the curves and grooves of a cocoa bean. Frank M Robinson, a bookkeeper suggested the name Coca‑Cola, thinking that “the two Cs would look well in advertising”.

The Coca-Cola Company's rapid expansion around the world can be attributed to its unique franchise distribution system (known as the Coca-Cola System) that they have operated since 1889. Coca-Cola produces syrup concentrate which is then sold to various bottlers around the world.

Definition. An advertising message is the visual and/or auditory information prepared by an advertiser to inform and/or persuade an audience regarding a product, organization or idea.

What are some examples of advertisement? Some examples of product advertisement are direct mail, compartive, cooperative, informational, and outdoor advertising. Advertising channels include television, radio, print, website, social media, outdoor/billboards, and digital placement.

Why TV advertising? TV advertising is the most effective tool available to businesses pursuing greater market share, brand awareness and sales revenue. It allows brands to reach mass audiences and target specific viewing groups in a trusted environment that remains a fixture in our daily routines.

Coca-Cola advertising history is filled with famous marketing campaigns that rank among some of the most effective in the world. Here are just a few of my favorite Coca-Cola campaigns that both capture the essence of Coke's brand and provide great content marketing strategies for the rest of us to emulate.

We identified key objectives to propel us to a growth trajectory – win more consumers, gain share, maintain strong system economics, strengthen our impact across our stakeholders, and equip our organization to win in the future.

SMART goals help provide clarity, transparency, and accountability. As detailed below, one SMART goal is Coca-Cola's aim to “improve our water efficiency by 20%, compared with a baseline year.” Specific: Coca-Cola is seeking to improve its water efficiency by a specific amount - 20%.