What the Rohto Dry-Aid TV commercial - Going Crazy is about.

Title: Rohto Dry-Aid TV Spot - "Going Crazy"

Introduction:In a world where dry eyes reign supreme, Rohto Dry-Aid has emerged as the ultimate savior. With their innovative formula and powerful eye drops, Rohto Dry-Aid promises to bring relief and comfort to those suffering from dry, irritated eyes. In their latest TV spot titled "Going Crazy," Rohto showcases the unraveling chaos that dry eyes can wreak on everyday life, and how their product saves the day.

Scene 1: Morning MadnessThe TV spot kicks off with a bustling morning scene. A frazzled professional, let's call her Emma, rushes around her cluttered apartment getting ready for work. Cameras capture the chaotic atmosphere as she fumbles to locate her clean clothes amidst the mess. Emma's eyes are red and irritated, clearly struggling with her dry eyes. As she hastily applies her Rohto Dry-Aid eye drops, the color and clarity swiftly return to her eyes.

Scene 2: Office ChaosNext, the scene shifts to Emma's workplace, which is portrayed as a hive of activity and stress. Coworkers scramble around, papers fly, and there's a general sense of disarray. As Emma navigates through this intense environment, her eyes stay refreshed and revitalized. She appears confident and focused, combating the dry eye symptoms that would otherwise hinder her productivity.

Scene 3: Unpredictable WeatherCutting to a dramatic change in weather, the sky darkens, and rain pours heavily. Emma finds herself caught in the sudden downpour without an umbrella. Her colleagues scramble for cover, but Emma remains undeterred. Her eyes, shielded by Rohto Dry-Aid, remain unaffected, allowing her to maintain her composure and effortlessly carry on despite the challenging circumstances.

Scene 4: Energized and EmpoweredThe final scene depicts Emma, fully composed and surrounded by a calming ambiance. She engages in meaningful conversations with colleagues, exuding confidence and charm. Her eyes glisten with clarity and energy, standing as a visual testament to the effectiveness of Rohto Dry-Aid. The camera pans out, revealing the Rohto logo and the tagline: "Rohto Dry-Aid - Harness the Power of Refreshment!"

Conclusion:The Rohto Dry-Aid TV spot, "Going Crazy," delves into the tumultuous everyday situations caused by dry eyes. Through clever storytelling and captivating visuals, the ad effectively communicates how Rohto Dry-Aid brings relief and empowerment to those suffering from this common ailment. With Rohto Dry-Aid, individuals like Emma can conquer chaos, stay focused, and seize the day, no matter what challenges come their way.

Rohto Dry-Aid TV commercial - Going Crazy produced for Rohto was first shown on television on August 5, 2018.