Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Our approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis. We're here to help you become an expert marketer.

email and marketing automations platform Mailchimp is an email and marketing automations platform for growing businesses.

Mailchimp Pros & Cons: Summary

The main difference between Gmail and Mailchimp is that Mailchimp plans and specifications are built around how many total contacts you have, while Gmail does not have any contact limitations. Mailchimp determines how many emails you can send based on the number of contacts you have.

Mailchimp ‑ The perfect all‑in‑one marketing software.

The All-in-one Marketing Platform Built for Small Businesses | Mailchimp.

Mailchimp is the email marketing tool of choice for over a million users worldwide. However, one of the drawbacks of Mailchimp is that it doesn't offer much flexibility in design or templates. While you can customize their templates, there isn't much room for creativity.

The downside of Mailchimp is that it is fairly limited when it comes to the number of emails users can send per month. Even with its top-tier plan, it has a maximum email send of 150,000 per month, which may not be worth the very expensive monthly fee of $350.

Mailchimp lacks some basic email templates that other competitors provide. This is not a problem for professional marketers but can annoy new users. The lack of simple email templates makes it difficult for new users to create emails quickly and easily.

Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. The software offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers.

Standard

• 24/7 Email & Chat Support.
• Custom-Coded and Pre-built Email Templates.
• SMS & MMS Add-on.
• Multivariate and A/B Testing.
• Enhanced Automated Customer Journeys.
• Personalized Onboarding.
• Predictive Segmentation.
• Campaign Manager.

Mailchimp is best suited for ecommerce companies selling a product online, or people who mostly just want to send out email and social media content.

Unless you know how to code to html, it is difficult to change the templates around and customize it. Also, if something is messed up, its hard to fix unless you know html.

Cons

• Limited email sends with every plan.
• Cannot schedule emails with the free plan.
• Not the most cost-effective for businesses with large contact lists.
• Not all templates are available with the free plan.
• The free plan includes Mailchimp branding.
• The website builder is too simplistic for many businesses.

Mailchimp can help you design, build, and optimize your email marketing to get the best ROI in your marketing program.

Mailchimp makes email marketing easy So Mailchimp's branding is approachable - and the product lives up to the marketing. Mailchimp is a product that anyone, from marketing veterans to newbies, can use. Mailchimp makes it super easy to get started with email design, especially if you're completely new to the platform.