Inspired to create a product that would enhance lashes without the do-it-yourself effort, Williams developed a cake mascara that came in two parts: a goop of mascara product and a tiny brush. He began sending out orders and named his company Maybelline, after his sister (Mabel) and her go-to beauty product (Vaseline).

Aqua/Water/Eau, Paraffin, Potassium Cetyl Phosphate, Cera Alba/Beeswax/Cire Dabeille, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Acacia Senegal Gum, Glycerin, Cetyl Alcohol, Acrylates Copolymer, Hydroxyethylcellulose, Phenoxyethanol, PEG/PPG-17/18 Dimethicone, Steareth-20, Hydrolyzed Corn Starch, Silica, ...

Apply a Lifting Mascara etc. Another type of mascara is known as a lifting mascara. These mascaras do just what you'd expect them to; they take your lashes to new heights and offer a long-lasting, lifted effect.

Maybelline mascaras are a Beauty Editor makeup bag staple, combining lash-enhancing formulas with state-of-the-art brushes and purse-friendly prices for results that are as good as those delivered by more expensive offerings.

Maybelline may be best known for their mascaras, but the Sky High Mascara is legendary in its own right.

1971 It's truly a product that has been passed down from generation to generation. In 1971 Maybelline New York created Great Lash, designing it to be the first water-based mascara during a time when most mascaras were formulated using wax as the base.

The composition of Mascara usually includes carbon black pigment or iron oxide to darken the eyelashes; a polymer to form a film that covers the eyelashes; a preservative; and waxes or thickening oils such as lanolin, mineral oil, paraffin, petrolatum, castor oil, carnauba wax, and candelilla wax.

Common ingredients found in mascara

• Beeswax. Beeswax is derived from honeycombs.
• Lanolin. This is another waxy ingredient that's derived from the wool of sheep.
• Mineral oil. This petrolatum derivative is often used in mascaras to give it a viscous quality.
• Castor oil.
• Paraffin wax.
• Floral waxes.
• Carnauba wax.
• Iron oxide.

Our double curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen. No clumps, smears, or flakes, just volume and the look of longer eyelashes that lasts all day.

A Lash Lift will make your lashes look longer with a nice lifting effect, making your eyes look amazing. The results will last the natural life cycle of your lashes. It doesn't damage your lashes but infract, make them appear thicker, fuller, and longer.

The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.

Despite being so affordable, Maybelline produces high quality makeup thats comparable to its luxury counterparts.