Money raised from (RED) products is donated to The Global Fund, a partnership between the public and private sectors to end AIDS, tuberculosis, and malaria. (RED)'s contributions are specifically invested in fighting the AIDS epidemic in sub-Saharan Africa.

The concept was founded in 2006 by U2 frontman and activist Bono, together with Bobby Shriver of the One Campaign and DATA. The Global Fund to Fight AIDS, Tuberculosis and Malaria is the recipient of Product Red's money. As part of a new business model, each partner company creates a product with the Product Red logo.

But only the red models say the word product on the back. This is due to a charity partnership apple has that began back in 2006.. The organization is called product red co-founded by the singer bono.

The red color in Apple products actually means saving lives. No, this is not an exaggeration. When you buy red-branded Apple products, a portion of the sales goes to Global Funds. It is a partnership between private and public sectors that fight against AIDS and COVID-19.

The concept was founded in 2006 by U2 frontman and activist Bono, together with Bobby Shriver of the One Campaign and DATA. The Global Fund to Fight AIDS, Tuberculosis and Malaria is the recipient of Product Red's money.

Apple's Product (RED) models are identical to their non-RED counterparts. The only difference is that 5% of the proceeds from the purchase of RED models goes towards AIDS research and relief. Are Apple Red products special? Yes, Apple Red products are special and they are special for the cause they are manufactured.

activist Bono The concept was founded in 2006 by U2 frontman and activist Bono, together with Bobby Shriver of the One Campaign and DATA. The Global Fund to Fight AIDS, Tuberculosis and Malaria is the recipient of Product Red's money.

Apple's Product (RED) models are identical to their non-RED counterparts. The only difference is that 5% of the proceeds from the purchase of RED models goes towards AIDS research and relief. Are Apple Red products special? Yes, Apple Red products are special and they are special for the cause they are manufactured.

The Color Red Symbolizes Passion and Desire Perhaps not surprisingly, red also symbolizes passion, love, and desire. These associations could explain why people wearing red are consistently rated as more attractive by the opposite sex.

It licenses its trademark to companies that agree to donate some of the revenue or profits from the sales of Product Red goods or services to the Global Fund and pay a fee to Product Red for marketing and administration. The founders emphasize that it is a business model, not a charity.

While red is the color most associated with love, it also the color most frequently associated with hatred, anger, aggression and war. People who are angry are said to "see red." Red is the color most commonly associated with passion and heat.

It licenses its trademark to companies that agree to donate some of the revenue or profits from the sales of Product Red goods or services to the Global Fund and pay a fee to Product Red for marketing and administration. The founders emphasize that it is a business model, not a charity.