These hats have almost become synonymous with the archetypal “frat guy,” and by extension, they are shaping social interaction. Despite their popularity, these hats are also very cheap. Unlike designer brands that command high prices, Bass Pro Shops hats go for a retail price of about $6.

Front screen-printing features a big bass topped by "Bass Pro Shops", plus our company motto, "We all live downstream". It's more than just a saying.

The smooth custom lettering from the official Bass Pro Shops logo is set in an elegant bold serif font with slightly italicized letters. The closest types to the one, used for this insignia are, probably, Hacky Black Italic and Trooper Italic, but with some contours slightly modified.

trucker hats Yet here we are - Bass Pro Shops mesh trucker hats in every color under the rainbow are somehow center stage in American popular culture.

The trucker hat came about in it's true form in the early 1970's as a promotional give-away from U.S. feed or farming supply companies to farmers, truck drivers (hence the name), or other rural workers, as companies began to realize the cap's potential for advertising and promotional.

The Bass Pro logos and service names are trademarks of Bass Pro (the "Bass Pro Marks").

Well, congressman, the people at Bass Pro Shops tell me it was none other than founder Johnny Morris. “John Morris came up with the design of the logo,” says Carol Hafkemeyer, via email. “It has changed a bit from the beginning, added texture and such but, yes, 1972 is the date for it.”

Well, congressman, the people at Bass Pro Shops tell me it was none other than founder Johnny Morris. “John Morris came up with the design of the logo,” says Carol Hafkemeyer, via email. “It has changed a bit from the beginning, added texture and such but, yes, 1972 is the date for it.”

Styles and genres The bass is common within a wide range of musical genres, including rock, jazz, funk, metal, blues, country, and pop music. Many well-known bassists achieved their distinction by ultimately developing their own “sound” or style of playing.

Baseball caps come in all sorts of variations, but the most classic is that of the traditional baseball player uniform. Typically constructed with six triangular(ish) sections, baseball caps have a slightly curved bill or brim in front and a fabric-covered button on top.

The Meaning Behind the Trucker Hat These hats are worn by factory workers, construction workers, and farmers - the backbone of America. Wearing a trucker hat is a way of saying, "I'm not afraid to get my hands dirty," and it's a badge of honor for those who do the hard work that keeps this country running.

Instead of being made of cotton fabric like a typical baseball cap, the front section of a trucker hat above the bill is foam, and the rest is plastic mesh for breathability. The foam front of the hat stands up straight and stiff, which makes the trucker hat taller than most baseball caps.

A logo that includes artistic or design elements, (i.e. not just the name on its own), is legally regarded as being a work of artistic creation and therefore will be protected under copyright law.

Imagine poking fun at a famous brand or logo and getting away with it. In the United States, it's not only possible, but can also be a recognized form of artistic expression known as trademark parody.

Bass was a pioneer in international brand marketing. Bass applied a red triangle to casks of its Pale Ale. After 1855, the triangles were red, white or blue, depending on which of their three breweries it came from, but all bottles of Pale Ale had the red triangle from that date.

The Bass Pro Shops logo is composed of an oval yellow badge with a brown outline. The vertically placed fish with its mouth opened is executed in green, white, and black and located on the left side of the emblem. In the middle of the oval, a red wordmark in three levels is set.