A rich and intriguing woody fragrance with notes of precious woods, patchouli and vetiver, warm spices and sweet vanilla resins.

Christmas 1969 Sixteen-year-old Mike Kittredge, too broke to buy his mother a present, melts some crayons to create a homemade candle. A neighbor takes an interest and wants one of her own. With that small stake, Mike buys enough wax to make two candles - one for his mom, and another to sell.

Massachusetts The majority of our candles are made by master chandlers (candlemakers) in Massachusetts. Our candles and accessories can be found in our nationwide base of over 300 company owned stores.

Since they are built to last for a long time and always have a high performing wick, the Yankee Candle is an excellent choice for many people. Yankee Candles burn down evenly, and they take a very long time to use up. The Yankee Candles are made of natural material, and therefore they burn at a slower rate as well.

And factors such as if they're kept in direct sunlight. And so forth. But anything from three to six. Months. You'll see close up that the wood is starting to dry out give it a light sanding.

Fragrance Description: Velvet Expressive's deep notes of vanilla, rose, and amber are made sheer with Iso E Super. The dry down reveals an unexpectedly delicate and smoky sillage for a breathable indulgence when it meets bare skin.

Online Marketing Strategy Yankee Candles have a worldwide fan club of candle enthusiasts. As part of Yankee Store's online marketing strategy, the company aim to maximise opportunities for customers to engage with the brand, and at the same time capture useful data from consumers.

We learned from our investigation that Yankee Candles are constructed of a combination of natural wax and refined paraffin wax, which results in a long-lasting and even burn.

They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Yankee Candle launched and advertised 1 new product in the past twelve months. We have 9 people on file in marketing roles at Yankee Candle, and 2 at their agencies.

First we mix the ingredients. Wax. Is drawn into batch tanks from larger tanks outside and mixed with additives. And fragrance next wicks are inserted into each jar and glued to hold them in place.

They spent under $100 million on advertising in digital in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Yankee Candle launched and advertised 1 new product in the past twelve months.

Vanilla Vanilla. Vanilla is one of the most popular candle scents and a versatile fragrance for candle makers to blend. The fragrance pairs with almost any other candle scent, adding a simple sweetness to the overall candle aroma.

The word “velvet” is a reference to the way the fabric is made, from the Latin word villutus or, in English, shaggy cloth. Velvet fabric is characterized by the small piles of fabric that cover the surface of the fabric evenly. Velvet is unique in the fact that it is not flat-woven or knitted like most other fabrics.

Velvet today is usually made from synthetic and natural fibers, but it was originally made from silk. Pure silk velvet is rare today, as it's extremely expensive. Most velvet that is marketed as silk velvet combines both silk and rayon. Synthetic velvet can be made from polyester, nylon, viscose, or rayon.

Target Audience: Women ages 20-60 Homeowners with families.

Conclusion. Compared to other candles on the market, Yankee Candles are really created better. The Yankee Candle is a great option for many individuals since they are made to last a long time and always has a high-performing wick.