The "Startup Way" is a management system based on five principles: Continuous innovation that repeatedly finds new breakthroughs. The startup as an atomic unit of work. Entrepreneurship as the missing function in the organization.

The book talks about creating a Minimum Viable Product (MVP) that can be tested with customers and making decisions based on data-driven experiments. It also talks about the idea of pivoting, which means changing a startup's direction based on feedback from customers or market conditions.

CHAPTER 1: START The first phase of beginning a startup can make many entrepreneurs nervous. Therefore, they ignore the fact that entrepreneurship also requires management. This, in turn, leads to chaos in the company, and the startup finally fades away.

2011The Lean Startup / Originally published The lean startup's reputation is due in part to the success of Ries' bestselling book, The Lean Startup, published in September 2011.

Rooted in innovation, a startup aims to remedy deficiencies of existing products or create entirely new categories of goods and services, disrupting entrenched ways of thinking and doing business for entire industries. That's why many startups are known within their respective industries as “disruptors.”

Most startups go through these four basic stages as they strive to succeed:

• Idea.
• Launch.
• Growth.
• Maturity.

The Lean Startup methodology is based on three pillars:

• Business Model Canvas or Value Proposition Canvas (Learn)
• Minimum Viable Product (Build)
• Customer development (Measure)

The goal of a startup is to figure out the right thing to build – the thing customers want and will pay for – as quickly as possible. Instead of making a complex plan and then trying to implement it, get into the Build-Measure-Learn feedback loop as quickly (and cheaply) as possible. It starts with vision.

It is based on five principles: Entrepreneurs are everywhere, Entrepreneurship is management, Validated Learning, Innovation Accounting, BUILD-MEASURE-LEARN. Lean startup strategies emphasize consumer insights for product design and market development.

The concept of a Lean Startup business is all about finding a gap in the market in the most efficient way possible in terms of time and money spent. It's the amalgamation of multiple techniques that help your new product or service get to market quicker whilst avoiding the development of a product that no-one wants.

The 5 key principles of the lean startup model

• Entrepreneurs are everywhere.
• Entrepreneurship is management.
• Validated learning.
• Innovation accounting.
• Build-measure-learn.

Lean startup is an approach to building new businesses based on the belief that entrepreneurs must investigate, experiment, test and iterate as they develop products. The concept of Lean startup originated in the early 2000s and evolved into a methodology around 2010.

These pillars include the product or service, the team, the business model, and the market. The product or service is the most important pillar of a successful startup. It is what the company is selling and must be able to meet the needs of the target market.

A successful small business must have 4 things in their corner – product, market, money & people. Whether you're a startup looking for venture capital or you want to become a successful small business all on your own, there are a few basic – but important – components every business must have.

people, process, and product If you want your business to succeed, you absolutely must focus on three key variables: people, process, and product. The three Ps, as they're often called, provide the highest return for your efforts because they act as the cornerstone for everything your business does.

(And yes, more effective than having this is fine as your daily mantra.) That's why we have stages of a startup. There are seven steps in total: ideation, minimum viable product (MVP), investment, product-market fit (PMF), go-to-market, growth, and maturity.