New Balance New Balance has unveiled its 2023 TCS New York City Marathon collection, which includes a range of apparel and footwear offerings, including limited-edition examples of the FuelCell Super Comp Elite v3 and FreshFoam X 1080v13.

NEW BALANCE SIGNS RISING MARATHONER RENJIA JIA'E Shanghai, China – May 6, 2022 –Rising marathon star Renjia JIA'E today joins the Team New Balance family as the brand's Running Ambassador.

Nike, Inc. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. Nike, Inc. Headquarters near Beaverton, Oregon, U.S.

On the base level, a brand sponsors an athlete to be an extension of their marketing efforts. Brands want to be seen, borrow the influence of the athlete, and cross-promote ideas/products/events that mesh well with the athlete's audience.

Other entertainers and athletes that are currently sponsored by New Balance include Coco Gauff, Jaden Smith, Kawhi Leonard, Storm Reid, Sydney McLaughlin and more. In an episode of Complex's Sneaker Shopping last year, Harlow said that getting a sneaker deal would be one of the biggest moments in his career thus far.

1. Nike Incorporation

As one of the largest and most recognizable athletic brands on the planet, it is of little surprise that Nike is the leader within its industry of athletic apparel, accessories and footwear, with sales reaching over 49 billion U.S. dollars in the period from January 2022 to January 2023.

Below are our best tips to find a marathon sponsorship:

1. Local Running Stores. Although it's true you'll need to be finishing in the top 2-to-3% of your age group to get a national level sponsor, that's not the case for local sponsorships.
2. Social Media.
3. Check Product Websites.
4. Employers.
5. Gear Tester.

A sponsor is a company or brand using sports as a communication tool for marketing purposes. Sponsorship, on the other hand, is the system of actions, agreements, tools and mutual benefits put in place by two parts, the sponsor and the sponsee (which the the sponsored team or organization).

Since its founding in 1906, New Balance has had a “laser focus on the product, above all else.” The company puts quality and performance first, making sure all of their shoes and apparel feature high levels of craftsmanship and durability.

New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Support Company.

Our commitment to domestic manufacturing allows New Balance to employ American workers at our five facilities in Maine and Massachusetts. Whenever possible, we purchase materials from domestic suppliers who employ more than 7,000 workers locally. To purchase Women's Made in the USA styles, please click here.

The Best Running Shoe Brands of 2023

• NoBull.
• Allbirds.
• adidas.
• Hoka.
• New Balance.
• Skechers.
• Nike.
• Reebok.

Most well-known sportswear brands in the United States 2022 Nike (94%), adidas (93%) and Puma (91%) are the top three leading sportswear brands in the U.S., based on brand awareness. Each one of these sportswear manufacturers is recognized by over 90 percent of internet respondents.

Top 17 Sportswear Brands in 2023 – Who Makes the Cut?

• Nike. Worldwide Sales: $46.71 billion.
• Adidas. Worldwide Sales: $23.71 billion.
• Puma. Worldwide Sales: $9.513 billion.
• Lululemon Athletica. Worldwide Sales: $8.11 billion.
• Under Armour. Worldwide Sales: $5.683 billion.
• New Balance.
• Jordan Brand.
• ASICS.

So here are five easy steps to get you started down the path to becoming a sponsored athlete:

1. Prepare Your Materials. Before approaching a potential sponsor, you'll need to have a succinct and clear presentation of who you are, what you do, and what you can provide.
2. Prepare Your Channels.
3. Start Small.
4. Promote.
5. Update.