Behind every Rothy's product is the innovative use of recycled, bio-based and transformed materials, from the single-use bottles made into our signature thread to algae-based foams, natural rubber, hemp fiber, and the marine plastic collected from land within 30 miles of coastlines and waterways.

We believe in doing things differently. At Rothy's, we know there's a better way to do business, and it starts by putting the planet and its people first. That's why we transform eco-friendly materials into wardrobe staples that look just as good as they feel.

Our shoes are designed in our San Francisco design studio, where our product team thoughtfully dreams up a variety of colors, patterns and styles. The shoes are then made in Dongguan, China, where we own and operate our factory.

The ocean-bound marine plastic in our shoes, bags and accessories is collected within 30 miles of coastlines and marine environments and is OceanCycle certified which provides chain of custody verification that our plastic meets requirements for being ocean-bound, uses ethical labor practices and adheres to waste and ...

But she isn't the only fan of the brand: Gwyneth Paltrow has been an early supporter of the sustainable label, and Mandy Moore, Isla Fisher, and Emma Roberts are among the many other famous fashionistas who've also been photographed donning Rothy's shoes.

Flats like Rothy's act as a dependable foundation all year long. Instead of putting your faith in heels, your Rothy's are a safe staple for all seasons. Rothy's can be worn with socks or tights for additional warmth and style.

Audience composition can reveal a site's current market share across various audiences. rothys.com's audience is 28.96% male and 71.04% female. The largest age group of visitors are 25 - 34 year olds (Desktop).

But she isn't the only fan of the brand: Gwyneth Paltrow has been an early supporter of the sustainable label, and Mandy Moore, Isla Fisher, and Emma Roberts are among the many other famous fashionistas who've also been photographed donning Rothy's shoes.

About. Stephen Hawthornthwaite is the Co-Founder, Chief Executive Officer and Chairman of the Board of Rothy's, a sustainable lifestyle brand transforming recycled materials into modern shoes and accessories for all.

The best vegan shoes are made from sustainable materials like recycled components. With Rothy's shoes, we divert bottles that would pollute the waterways and make them into innovative and beautiful styles, and our company is one of the world's most ethical shoe brands.

20 Minutes With: Roth Martin, Co-Founder of Viral Eco-Friendly Footwear Rothy's. When Roth Martin and Stephen Hawthornthwaite launched their footwear brand Rothy's in 2016, they had one goal: to help reduce plastic waste, while making a washable, easy-to-wear shoe for women who valued comfort over all else.

Rothy's shoe styles Rothy's makes six types of flats: The Flat, The Point, The Point II, The Square Mary Jane, The Point Mary Jane, and The Square. Their four types of loafers include The Loafer, The Almond Loafer, The Driver, and as of recently, The Lug Loafer.

Dongguan, China Our shoes are designed in our San Francisco design studio, where our product team thoughtfully dreams up a variety of colors, patterns and styles. The shoes are then made in Dongguan, China, where we own and operate our factory.

Rothy's bags are not waterproof. They will not be damaged if they get wet (they're washable, after all!) but they will not keep the items they are holding dry if caught in a rainstorm.

Target Market selection is an activity that comes right after the business has segmented its market, has already analyzed the consumer, and divided them into broad categories.

A target market is a group of potential customers that you identify to sell products or services to. Each group can be divided into smaller segments. Segments are typically grouped by age, location, income and lifestyle.