It's creamy, crunchy joy. HERSHEY'S GOLD Bars mix buttery-sweet creme with crunchy bits of pretzel and peanuts for a rich new taste and texture.

The new Hershey's Gold is made with caramelized creme and a combination of salty, crunchy bits of peanuts and pretzels that delivers a creamy, crunchy satisfaction.

Hershey introduced the first milk chocolate bar in 1900 as an affordable treat for everyone to enjoy. Today, The Hershey Company family of snacks and chocolate is beloved by generations of candy fans.

Hershey, PA is a place of thrilling attractions, exciting live concerts, premier dining, breathtaking venues, relaxing getaways, and deliciously sweet Hershey's chocolate.

Gold chocolate is expertly crafted and composed from a fine selection of ingredients such as caramelized sugar and caramelized milk. This is the recipe to the intense yet balanced caramel chocolate taste, with rich notes of toffee, butter, cream and an exciting dash of salt.

Gold is developed by experts from a wide range of ingredients such as sugar and caramelized milk. The product has an intense flavor with a remarkable balance of caramel and chocolate, with caramel tips, butter, cream and even a pinch of salt.

Milton Hershey's love for confection started at a young age and flourished when he established The Hershey Chocolate Company in 1894. By 1900, we sold our very first candy bar. Today, our portfolio of brands has expanded beyond the beloved and iconic HERSHEY'S Milk Chocolate Bar.

While innovation undoubtedly helps bring excitement, consumers find the most comfort and indulgence in the items they've known and loved for years. Hershey's iconic brands have exceptionally high consumer loyalty that, importantly, is incremental to the category.

In the case of Hershey's chocolate, butyric acid is added as a flavouring agent to create the distinctive taste and aroma that many people associate with the brand. Butyric acid is one of the key ingredients in the milk chocolate flavouring used by Hershey's, along with other natural and artificial flavours.

chocolate gelt American chocolatiers of the 20th century picked up on the gift/coin concept by creating chocolate gelt. In the 1920s, Loft's, an American candy company, produced the first chocolate gelt, wrapped in gold or silver foil in mesh pouches resembling money bags.

Hershey's Gold is set to hit stores on December 1.

caramel chocolate flavour With a rich caramel chocolate flavour – think toffee, butter, cream and a sprinkle of salt (definitely striking gold in our books!) – it's no wonder it's fast becoming an obsession. How do you make gold chocolate? The chocolate gets its warming flavour and amber colour from caramelised sugar and milk.

In the early days, Hershey found most of his success with his simple chocolate bar, but even in 1896, his company produced more than 114 different products. However, many of these products were also sold by rival companies, so to set himself apart, Hershey began innovating once again.

The Best Hershey's Candy - Ranked

• Reese's Peanut Butter Cups. These nostalgic treats are a staple of any candy collection, and they taste just as good as they did when you were a kid!
• Milk Duds.
• Hershey's Kisses.
• Whoppers.
• Chocolatey PayDay.
• Reese's Pieces.
• York Peppermint Patties.
• Hershey's Cookies n Cream bar.

- Hershey's and M&M's have been ranked as one of the top five best brands in America by YouGov. Hershey's ranked No. 4, and M&M'S came in at No. 5.

In a process called lipolysis, the fatty acids in the milk decompose, resulting in a rancid, or "goaty" taste. Hershey's purposefully puts their chocolate through controlled lipolysis, giving it that unique flavor.