L.O.L. Surprise! dolls are extremely popular with girls ages 3 and up. One version is a roughly 3-inch doll with multiple accessories, all individually wrapped in multiple layers of tissue paper and tucked away inside a plastic ball.

Outrageous Millennial Girls The LOL in LOL Surprise! stands for Lil Outrageous Littles! and OMG stands for Outrageous Millennial Girls!

Each box includes a L.O.L. Surprise O.M.G. fashion doll, a fierce outfit, detailed accessories, shoes, a hairbrush, and a doll stand. Collect all 3 re-released L.O.L.

MGA Entertainment Inc. (short for Micro-Games America Entertainment; sometimes referred to as MGA) is a manufacturer of children's toys and entertainment products founded in 1979. Its products include Bratz, L.O.L. Surprise!, Num Noms, and Rainbow High. MGA also owns Little Tikes and animation studio MGA Studios.

Lil Outrageous Littles Lil Outrageous Littles (L.O.L.) doll by MGA Entertainment, $7.99.

Playing a guessing game: the L.O.L Surprise appeal A huge part of L.O. L's appeal relates to the doll's surprise element: By hiding their dolls' identity and making the unwrapping an experience, children become invested in 'unlocking' and collecting as many unique dolls as they can.

The brand's brilliant and innovative social media and marketing methods have contributed immensely to making L.O.L. Surprise dolls successful. M.G.A. Entertainment Company, L.O.L. Surprise maker, has been able to integrate social media in promoting the dolls to benefit their target clients.

“The girls are utterly entertained and it's the rare toy out there that isn't electronic, so it allows them to use their imagination,” said Kotler, whose two daughters, 5 and 8, own about 50 of the dolls. “With L.O.L. dolls, they get creative and make up storylines. It feels like going back to old-school play.

What are the reasons for the L.O.L dolls' massive popularity? Many credit the brand's meteoric success to their strategy: leveraging on the growing demographic of children consuming content on YouTube, and the unboxing trend that was happening on the video sharing platform.

Surprise! ("Lil Outrageous Littles") is the unboxing toy line launched by MGA Entertainment on December, 2016. The brand became a huge success and the doll assortment was the #1 toy for 2017 through November in the US.

L.O.L. Surprise! dolls are made in seven factories in China, and the company says it works closely with them to safeguard its supply chain. Instead, they suspect, counterfeiters working out of shoddy factories are the problem, using low-quality and sometimes dangerous and flammable materials to manufacture fake dolls.

Since ancient times, dolls have played a central role in magic and religious rituals and have been used as representations of deities. Dolls have also traditionally been toys for children. Dolls are also collected by adults, for their nostalgic value, beauty, historical importance or financial value.

Dolls are perfect for role play, as they offer children the opportunity to imagine themselves as caregivers, parents, or even doctors or teachers. By engaging in role-play with dolls, children can develop empathy, communication skills, and problem-solving abilities.

Origins. In the 1980s, Wayne Pearson was reportedly the first person to have used LOL while responding to a friend's joke in a pre-Internet digital chat room called Viewline. Instead of writing "hahaha," as he had done before when he found something humorous, Pearson instead typed "LOL" to symbolize extreme laughter.

Surprise! ("Lil Outrageous Littles") is the unboxing toy line launched by MGA Entertainment on December, 2016. The brand became a huge success and the doll assortment was the #1 toy for 2017 through November in the US.

Here are five benefits that playing with dolls has on children.

• Solidifies Social Skills. Many forms of play help children gain essential life skills when they are young.
• Helps Teach Responsibility.
• Teaches Children How to Process Emotions.
• Helps to Develop A Child's Imagination.