What is Pinterest? Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. With billions of Pins on Pinterest, you'll always find ideas to spark inspiration.

Product Pins feature products that are available to buy from the merchants listed in the Pins. They'll direct you to the merchant's website. If you have a question about something you've ordered, please reach out to the merchant from whom you purchased the product.

Pinterest Features

• Activity Tracking.
• Artwork Management.
• Brand Guidelines.
• Campaign Management.
• Change Management.
• Commenting/Notes.
• Content Library.
• Content Management.

Pinterest differentiates itself from Facebook or X (formerly Twitter) by defining itself as a tool for planning future projects. Pinterest functions as a search engine as well as a social media site because it allows users to stumble upon unique pieces of new information.

Pinterest offers businesses of all sizes a unique way to market themselves - as a visual search engine, Pinterest is great for exposing new potential customers to your brand. That's because Pinners come to the platform for inspiration.

It's not just regular images. They are normally unique and beautiful images which are vying for your attention. People share them for a reason. This has been one of the key reasons for its success – its image based, unlike other social media which are content based.

The best and most popular items to sell on Pinterest are:

• Fashion items.
• Beauty and skincare products.
• Bathroom and bedroom decor.
• Jewellery.
• Perfumes.
• Shoes.
• Bags.
• Diy and craft items.

Product Pins lead people on Pinterest to your site where they can purchase your products. This means people need to be able to buy the product directly from your site before you can add the product Pin to Pinterest. You can create product Pins on your site as outlined below or by using catalogs.

One of the most common reasons users come to Pinterest is inspiration. They want to find and share new ideas, which suggests they're more open to investigating a new brand, concept, or product. And compared to other social platforms, Pinterest is better at influencing the shopping decisions of its regular users.

Pinterest is a great looking site. It's an inviting platform with an exceptional user experience, a member base that can't get enough of compelling visual content and a rising reputation for driving conversion-ready traffic.

Pinterest stands out because it is unique, while the other popular social media sites focus on content and messages, Pinterest focuses on images. 1. The most obvious reason: Pictures of course, are the most obvious reason.

For the right businesses, Pinterest can be a powerful way to achieve business goals, such as: Raise brand awareness - it's not just your followers who see your Pins; when someone saves your Pin, their followers see it too, so more and more people will find out about your brand.

So why has Pinterest become so popular? What has it got that makes it so interesting? Pinterest stands out because it is unique, while the other popular social media sites focus on content and messages, Pinterest focuses on images.

1. 465 Million People Use Pinterest per Month. According to data shared by Statista, as of Q2 2023, Pinterest boasted 465 million monthly active users (MAU) across the globe. This figure is up slightly from the previous quarter (Q1 2023), solidifying the gains in 2022, when the platform returned to MAU growth.

Pinterest has a lot of potential to get new customers every day. Moreover, it has been found out that the customers on Pinterest pay more per order than most other social platforms. However, it is not easy to get sales on Pinterest without the right guidance and proper planning.

Selling on Pinterest is perfect if you're looking to connect with and inspire new audiences – weekly Pinterest users are 2.2x more likely to say it's the most influential platform in their purchase journey vs. other social platforms.