About ViggleViggle is a US-based media company founded in 2012. The company offers a mobile and web-based platform that allows users to engage with different forms of media such as television, games,...
Viggle is a mobile and web-based entertainment marketing platform that incentivizes users to consume content through a rewards system. It was originally launched in the United States and provided a unique way for TV fans to engage with their favorite shows.
The concept behind Viggle was simple: users would earn points for checking into TV shows and movies , then redeem those points for rewards such as gift cards, merchandise, or experiences. This gamified approach to content consumption allowed users to feel rewarded for their loyalty and engagement.
Users would download the Viggle app on their mobile devices, and it would use audio recognition technology to identify the TV shows or movies they were watching. By checking into a show, users would start accumulating points. The more they engaged with the platform and watched TV content, the more points they could earn.
Viggle also offered bonus points for various activities and promotions. Users could participate in quizzes, trivia games, or other interactive experiences within the app to earn additional points. The platform would occasionally partner with advertisers to provide special promotions or time-limited offers, further enhancing the user experience.
While Viggle initially gained popularity among TV fans in the United States, it eventually expanded its reach to an international audience. The platform aimed to create a community of passionate TV viewers who could connect with each other and share their favorite shows and recommendations.
However, it's important to note that Viggle underwent some changes over the years. In 2014, Viggle acquired the popular social TV app GetGlue, but the merger ultimately did not happen, and Viggle continued as an independent company.
In recent years, there have been mixed reviews and reports about changes in the Viggle rewards system, with some users expressing dissatisfaction. In 2016, Viggle was acquired by Perk, a digital rewards platform. This acquisition led to changes in the rewards structure and user experience, which caused some frustration among loyal Viggle users.
Despite the ups and downs, Viggle played a significant role in revolutionizing the way viewers interacted with TV content. It introduced the concept of earning rewards for watching shows and created a platform that encouraged engagement and community building among TV fans.
Overall, Viggle provided an innovative and gamified approach to TV consumption, rewarding users for their loyalty and engagement. Though the platform has undergone changes in recent years, its impact on the entertainment industry cannot be overlooked.