COVERGIRL, a cosmetics category leader, celebrates authenticity, diversity and self-expression through makeup. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive makeup for everyone.

First sold nationally in January, 1961, they were introduced with an extensive magazine and television advertising campaign targeting teenagers and young women. The products sold well and Noxzema added a loose powder to the line later in the year.

The survey, which polled 1,000 women over the age of 18, found that CoverGirl has the most brand-loyal customer base. In fact, nearly half of CoverGirl's customers used its products for five years or more, particularly blush, bronzer, concealer, foundation and powder.

Water, cyclopentasiloxane, talc, butylene glycol, niacinamide, euphorbia cerifera (candelilla) wax, isotridecyl isononanoate, ceresin, acetyl glucosamine, silica, peg-9 polydimethylsiloxyethyl dimethicone, sorbitan isostearate, tocopheryl acetate, dimethicone, methicone, panthenol, disodium edta, disodium stearoyl ...

American cosmetics brand CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc.

Niki Taylor, in full Nicole Renée Taylor, (born March 5, 1975, Fort Lauderdale, Fla., U.S.), American fashion model best known as a face of the cosmetics company CoverGirl.

Niki Taylor Niki Taylor, in full Nicole Renée Taylor, (born March 5, 1975, Fort Lauderdale, Fla., U.S.), American fashion model best known as a face of the cosmetics company CoverGirl.

CoverGirl is an American cosmetics brand founded in Maryland, by the Noxzema Chemical Company (later called Noxell) and acquired by Procter & Gamble in 1989.

Although both Covergirl and Olay are owned by the same parent company, we need to draw a solid line between brands.

United States CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc. in 2016.

Covergirl is not paraben-free. However, all of the Covergirl Clean Fresh Collection products are formulated without formaldehyde, phthalates, parabens, sulfates, and talc.

Although both Covergirl and Olay are owned by the same parent company, we need to draw a solid line between brands.

Covergirl Threats

CoverGirl's first product line, Clean Makeup, launched in 1961. It was nominated as America's best cosmetic brand. Initially offering only six products, it was advertised as being a "medicated face makeup" as it used Noxzema's medicated ingredients of camphor, menthol, and eucalyptus.

Kelsea Ballerini Kelsea Ballerini is CoverGirl's newest face. On Tuesday, the cosmetics company, which was acquired by Coty Inc.

The Musk family matriarch opens up about teaching her kids responsibility and rocking a CoverGirl contract at her age. "Now, everybody wants a 70-year-old model in these shoes, on that campaign - I've been very popular."