Hot Wheels is an American brand of scale model cars invented by Elliot Handler and introduced by his company Mattel on May 18, 1968. It was the primary competitor of Matchbox until Mattel bought Matchbox owner Tyco Toys in 1997.

The Primary material used to make this Hot Wheels model is a die-casting alloy called Zamak 3 (sometimes spelled Zamac). An alloy is a mixture of two or more metals to create a new metal. Zamak 3 in comprised of eight metals: aluminum, copper, magnesium, iron, lead, cadmium, tin, and zinc.

Bhd. (MMSB) commemorated its 40th anniversary in Malaysia today with the announcement of a plant expansion, expected to be completed in January 2023. The world's largest Hot Wheels manufacturing plant, MMSB is also the world's only manufacturer of Hot Wheels singles, the top-selling toy globally in 20211.

Conceived in 1968 by an innovator, a rocket scientist and a car designer, Hot Wheels die-casts were designed to revolutionize toy vehicles by looking cooler and performing better than the competition.

Hot Wheels became the best-selling toy that holiday season. That's because the original 16 Hot Wheels cars seemed innovative, said Chris Newsom, general manager of the World's Largest Toy Museum in Branson, Missouri.

Hot Wheels' birthday is the 18th of May! The first 16 castings of Hot Wheels toy cars were released on 18 May 1968. They were called the “Sweet 16.” Eleven of them were designed by Harry Bradley, an accomplished car designer from General Motors.

The majority of wheels today are cast aluminum alloy, meaning they're made by pouring molten aluminum into a mold. They are lightweight but strong, withstand heat well and are generally more attractive than steel wheels. They come in a very wide variety of finishes and sizes.

Hot Wheels Cars & Track sets. Mattel.

Mattel, Inc. Mattel, Inc. Since 1968, more than 4 billion Hot Wheels® cars have been produced.

Revenue of Mattel's Hot Wheels brand worldwide 2016-2022 In 2022, Mattel's Hot Wheels brand generated gross sales amounting to more than 1.25 billion U.S. dollars globally, up from the estimated 954 million U.S. dollars recorded just two years earlier.

Hot Wheels Unleashed is a racing game played from a third-person perspective. In the game, the player assumes control of vehicles from the Hot Wheels franchise, and races against other opponents in miniature tracks set in various everyday locations and environments, such as a garage, kitchen, and bedroom.

Its commercials are catchy with both fun and vow factor and are advertised through electronic, print and social media. Ads belonging to Hot Wheel brand are displayed on several television channels, magazines, billboards and newspapers. The Company has released video games as part of its promotional strategy.

The Hot Wheels design team knew that the key to the brand's success was in the speed of the cars. Kids wanted their cars to be fast and the design team delivered.

Wheels first appeared in ancient Mesopotamia, modern-day Iraq, more than 5,000 years ago. They were originally used by potters to help shape clay. Later, wheels were fitted to carts, which made moving objects around much easier. Some early wheels were solid disks of wood cut from tree trunks.

Hot Wheels' success increased with each year's new models. Combining popular models with speed made the miniature cars even more appealing than Mattel or Handler could have imagined. Sales topped 16 million in the first year and have hardly slowed since.

Aluminum wheels are manufactured through a process of pouring molten aluminum into a mold. Casting is the process of wheel manufacturing when aluminum is heated until it is molten. In such condition it is poured into a mold where it acquires its final shape with the help of vacuum.