The garment is then flown to handpicked plants in Turkey or Guatemala that make Chico's clothes on a contract basis. The operation mirrors many giant American apparel retailers that get most of their goods from other countries where workers are paid a fraction of what their counterparts would make in the United States.

Chico's core customer is 45 years and older.

Having worked at two Chico's locations under different store management, here's what I can say about Chico's: The clothing - there are some beautiful pieces, but the bulk of the pieces are sourced through the same manufacturers in Vietnam and China that the whole clothing industry uses.

The Customer Demographic The only younger women in sight at Chico's are the daughters and granddaughters accompanying their moms and grand moms on shopping expeditions. Chico's is a store for older consumers, 40+ - and there is no mistaking the fact observing the customers and the merchandise.

For example, a size 6 at other brands correlates to a size . 5 at Chico's. Our sizing is stable, though, so while you might find yourself buying a 6 in most brands but sometimes a 4, 8, or 10, depending upon the manufacturer, at Chico's, you'll be a reliable . 5 every single time.

The chief of which is its aging demographic customer profile. Chico's core customer is 45 years and older.

Chico's is on a mission to prove older women can still be fashionable. The apparel and accessories brand, owned by parent company Chico's FAS, is using women over 40 in its campaigns and influencer programs.

The chief of which is its aging demographic customer profile. Chico's core customer is 45 years and older.

Millennials and Gen Zers have been discovering the retailer, once considered the domain of middle-aged women. Younger shoppers are proudly tagging the brand in looks featuring both thrifted vintage Chico's, as well as new finds.

For example, a Chico's size 1 fits women who wear both an 8 and a 10 in traditional stores - so you'll look and feel perfectly chic regardless of your body shape, no alterations required.

Chico's core customer is 45 years and older. But the number of women in the 45-64 year age group will decline 3% from 2015 to 2025, while those over 65 years (i.e. Baby Boomers) will be the fastest-growing segment of women, expected to rise 36% by 2025, according to the latest Census projections.

In your 70s, it's a good rule of thumb to avoid looking too prim, too girly, or preppy. However, it's the perfect time to experiment with arty styles like tailored sweater coats, wide-leg pants, unusual clutches, and colorful patterns.

You can wear these basics to work, out to dinner and anywhere else:

• Dark denim, mid-rise, boot-cut jeans.
• Dark denim, mid-rise, straight-leg jeans.
• White jeans (boot-cut or straight-leg)
• Great-fitting pants.
• Black blazer.
• Black pencil skirt.
• Sweaters.
• Tank tops.

For example, a size 6 at other brands correlates to a size . 5 at Chico's. Our sizing is stable, though, so while you might find yourself buying a 6 in most brands but sometimes a 4, 8, or 10, depending upon the manufacturer, at Chico's, you'll be a reliable . 5 every single time.

Fueled by its success, the term fast fashion has become ubiquitous and it has been used indiscriminately to describe almost any specialty apparel retailer with prices below a certain threshold, spanning stores like Old Navy and Chico's that have almost nothing in common besides the fact that they sell clothes.

For example, a Chico's size 1 fits women who wear both an 8 and a 10 in traditional stores - so you'll look and feel perfectly chic regardless of your body shape, no alterations required.