It is considered to be scratch proof and to not show signs of wearing, even after years. Ceramic is also unaffected by the ultraviolet rays produced by the sun, meaning that their colors won't fade. Many brands choose to use ceramics in sport and dive models as it can withstand chemical erosion and is anti-magnetic.

Overall, MVMT watches are a fantastic option for anyone wanting to purchase their first luxury watch. Since they are exponentially more cost effective than the more expensive watch brands, it's a good place to start. Plus, their designs are sleek, modern, and lightweight.

MVMT was co-founded in June 2013 by college dropouts Jake Kassan and Kramer LaPlante. They raised more than $290,000 for MVMT through two crowdfunding campaigns on Indiegogo.

The earliest known use of ceramics comes from around 27,000 years ago in the form of fired clay figurines, and it wasn't until the 1940s that companies began development of what are now known as 'technical ceramics'. Most ceramic watches are made of a technical ceramic called zirconium dioxide (ZrO2).

Ceramic watches are very scratch-resistant and lightweight, two factors that are important if you wear watches on a daily basis. It's worth noting that ceramic can break given hard enough impact, but it's probably a good idea not to chuck your watch at a wall anyway.

The 43mm case is mounted on a black rubber strap whose folding clasp is also constructed from black ceramic. The water-resistance is an impressive 300 meters.

Venice Beach For ten years, our small team of creatives have been proud to bring you what's fresh in California Modern watchmaking. Every MVMT is dreamed up collaboratively from our Venice Beach headquarters, and is built to run with the precision, purpose and x-factors needed to make the best of the time you keep.

Not only has my hair disappeared, but MVMT was purchased by the Movado Group, a huge conglomerate that owns multiple fashion watch brands. They've since released a string of other designs, some of which look more original.

Movado Group The Movado Group, which sells multiple brands, including Lacoste, Tommy Hilfiger and Hugo Boss, has purchased MVMT, a small watch company founded by Jacob Kassan and Kramer LaPlante in 2013.

Ceramics are typically brittle, hard, and corrosion-resistant and often very strong. They look and feel like a combination of glass and cement. Currently, the term "ceramic" has taken on a broader definition, encompassing materials such as glass, advanced ceramics, and certain cement systems.

Of course, nothing comes for free in this world, so you'll be unsurprised to learn that ceramics, tough as they might be, still come with some drawbacks. There's less of a propensity to scratch in day-to-day use, but seriously hard drops or hits can chip or crack the case.

As has been stated already, ceramic is incredibly difficult to scratch, but it can chip, crack or even shatter if is dropped from a height onto a hard surface.

Of course, nothing comes for free in this world, so you'll be unsurprised to learn that ceramics, tough as they might be, still come with some drawbacks. There's less of a propensity to scratch in day-to-day use, but seriously hard drops or hits can chip or crack the case.

Movado Group acquires MVMT Movado wanted to expand its digital portfolio and use MVMT to capture the millennial market. In 2018, Movado Group acquired MVMT for a total of $300 million. This payout consisted of an initial $100 million payment.

Movado Movado, the flagship brand within the Movado Group Inc.

If you are a millennial with a Facebook account who is at all interested in fashion accessories, you have likely seen an ad or two for the new bougie watch company called MVMT, pronounced "Movement." I know, I know... bear with me. And maybe you've even seen your favorite YouTuber promote them as a sponsor.