About Curry Brand A partnership between Stephen Curry and Under Armour, Curry Brand is a purpose-led performance brand with a mission to ensure every young person has equitable access to sport, providing solutions that positively impact youth sports in under-resourced communities.

How did he end up with Under Armour? Because the company signed a young player more known for his bench celebrations than his on-court play, Kent Bazemore. Nike was stingy with their gear while Bazemore got so much UA gear he claims “I didn't wash clothes for like two months.”

Curry was formerly a Nike athlete until his contract expired in 2013, allowing him to explore other options. Steph Curry landed at Under Armour because of Nike's lack of attention to the new negotiations, Under Armour's persistent recruiting tactics, and his daughter Riley's preference.

Curry stimulates the senses and provides a natural high, so its popularity throughout the world is easy to explain. Japanese and Korean curries are a long-established part of their respective culinary cultures, but the dishes themselves more closely resemble curries from the Indian sub-continent than anything found in ...

Widely regarded as the greatest shooter and one of the greatest players of all time, Curry is credited with revolutionizing the sport by inspiring teams and players to take more three-point shots.

The four-time NBA champion is the pinnacle expression of Under Armour and its eponymous Curry Brand, which brings an expanded vision and a shared mission to empower athletes and define how they show up on and off the court.

B/R: The Curry Brand logo - how did that come about? Curry: It stems from the S and C in my name and the uniqueness of my signature and the flowing curves. It's kinda fluid in that respect. It has the higher arc which stands for standing for a higher purpose outside of what you do and what your skill set is.

"Two years ago, Nike had a chance to pay Curry a lot of money and lock him up for the future. After offering less than $2.5 million a year, Nike had a second chance - this time to match Under Armour's offer. Unsure that Curry would ever be able to sell signature shoes, Nike let him go.

One of the representatives from Nike ended up calling Curry "Steph-on" instead of "Stephen" during an all-important pitch in 2013, and that cost the brand an athlete who would undoubtedly boost their sales given his meteoric rise in the NBA at that time.

It really began with the British, resident in India during the 18th and 19th centuries. They lumped together many Indian dishes and adapted them to suit their own requirements, under the heading of curry. Traditional Indian food, however, remained something rather different.

A spice commonly used in curry could help erase bad memories, according to a study. Curcumin, a bright-yellow compound found in the root of the Indian spice turmeric, prevented new fear memories being stored in the brain, and also removed pre-existing fear memories, researchers found.

When the coveted "black gold" was exported out of India, the Portuguese began to use red chiles instead of black pepper because they were more affordable. It's also believed that the word curry comes from a word from the South Indian state of Tamil and means to blacken with spices.

Under Armour and Stephen Curry became a team in 2013. What started as an underrated point guard only a few years into the league, and a challenger brand looking to shake up the sporting industry, has become an iconic partnership with disruption and innovation at its core.

Stephen Curry explains his shooting sleeve "It gives (his shoulder) support and keeps it warm. It allows me to feel composed, in terms of everything, trying to strengthen my shoulder. Keep it right.

"Everything I put my name on has to be good - it has to help you play and it has to support our mission to change the game for good."

The NBA sent a letter to Nike, stating “the red and black basketball shoes” violated league policy, incurring a $5,000 per game fine. The NBA policy was that “shoes had to be 51% white and in accordance with what the rest of the team was wearing.” Nike welcomed the controversy, agreeing to pay each fine.