Joanna Griffiths launched Knix with the goal of transforming an underwear market that had too much frill and not enough function. A trailblazer with the creation of Leakproof Underwear, she continues to focus on listening to what people want and bringing revolutionary solutions to life.

Knix are made with a mix of fabrics, including nylon, Lycra, cotton and spandex.

Knix designs and develops all products in Canada. However, the brand uses sustainable manufacturing facilities in China and South Korea.

Essity Hygiene and health company Essity acquires 80% of the Canadian company Knix Wear Inc. (“Knix”), a leading provider of leakproof apparel for periods and incontinence.

In addition to making the Knix line leakproof and comfortable, Griffiths wanted to make them as ethical and sustainable as possible also. The Knix product line is all designed from their offices in Canada. However, they aren't manufactured there. They are manufactured overseas in China, Seoul, and Italy.

Our mission at Knix is to empower everyone to live unapologetically free. Free from judgement. Free from self-doubt. And free to be yourself.

At Knix we do not intentionally use PFAS in the manufacturing of our leakproof products. However, PFAS are now so widely dispersed in the environment that even the water we drink has low levels of contamination that, unfortunately, cannot be avoided.

Canadian Women's Undergarment Brand Knix Expanding Further with Stores and Significant Growth [Founder Interview] Joanna Griffiths launched Knix with the goal of transforming an underwear market that had too much frill and not enough function.

Are Knix Period Underwear Worth It? Knix Period Underwear is a great find for those consumers that need and/or want a little bit more protection than traditional underwear provides. All of their underwear gives at least some moisture control and support.

A mission statement is a concise explanation of an organization's reason for existence and describes its purpose, intention and overall objectives. The mission statement supports the vision and serves to communicate purpose and direction to employees, customers, vendors and other stakeholders.

A Mission Statement is a definition of the company's business, who it serves, what it does, its objectives, and its approach to reaching those objectives. A Vision Statement is a description of the desired future state of the company. An effective vision inspires the team, showing them how success will look and feel.

Canadian Women's Undergarment Brand Knix Expanding Further with Stores and Significant Growth [Founder Interview] Joanna Griffiths launched Knix with the goal of transforming an underwear market that had too much frill and not enough function.

Joanna Griffiths Joanna Griffiths is the Founder and President of Knix and Kt by Knix the direct-to-consumer intimate apparel brands reinventing intimates for real life.

A product's mission is a clear, concise statement that explains the product's highest-level purpose. It clarifies who the product serves and what it does for them.

A Mission Statement is a definition of the company's business, who it serves, what it does, its objectives, and its approach to reaching those objectives. A Vision Statement is a description of the desired future state of the company.

A Vision Statement is a description of the desired future state of the company. An effective vision inspires the team, showing them how success will look and feel.