MTN DEW KICKSTART® Black Cherry combines the great taste of DEW® with real fruit juice and electrolytes for taste. Juice + Caffeine + DEW® Find Near You.

Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman.

MTN DEW KICKSTART launched in 2013 and has been dubbed one of PepsiCo's most successful beverage product launches in the past decade, generating annual retail sales of more than $300 million. With only 60 calories per 12 oz.

Mountain Dew Kickstart is marketed as a healthier way to start your day than a traditional energy drink, soda, coffee, or tea. Note: In Canada, Kick Start has just 83 mg of caffeine per 473 ml can. Introduced in 2014, PepsiCo states that Kickstart isn't an energy drink, but an enhanced soft drink.

Mountain Dew Kickstart has proven one of PepsiCo's most successful US beverage launches in the past 10 years, with 50% growth in its second year on the market and retail sales now close to $250m.

PepsiCo (PEP) is rolling out a new drink called Kickstart this month that has Mountain Dew flavor but is made with 5 percent juice and Vitamins B and C, along with an extra jolt of caffeine. The company, based in Purchase, N.Y., is hoping to boost sales by reaching Mountain Dew fans at a new time of day: morning.

Classic Mountain Dew is labeled as a citrus soda, which is often compared to lemon-lime. It originally touted its formula's use of actual orange juice in the recipe. But, if you ask me, it tastes a little less like all these delicious citrus fruits, and a little bit more like “liquid electricity.”

Bubbly, bright, and sweet, Mountain Dew is a beloved soda that has a near cult-like following. But this drink isn't just for sipping. It also makes for extra moist baked goods, tender cuts of meat, and fluffy cakes. Use its citrus flavor to amp up desserts, or add depth to savory dishes.

Although Kickstart may look like an energy drink, it has far less caffeine, at 92 milligrams for a 16-ounce can. A comparable amount of regular Mountain Dew would have 72 milligrams of caffeine while a can of PepsiCo's Amp energy drink has 142 milligrams, according to the Center for Science in the Public Interest.

CARBONATED WATER, HIGH FRUCTOSE CORN SYRUP, WHITE GRAPE JUICE CONCENTRATE, CITRIC ACID, CARAMEL COLOR, NATURAL FLAVOR, SODIUM POLYPHOSPHATES (TO PROTECT FLAVOR), POTASSIUM SORBATE (PRESERVES FRESHNESS), GUM ARABIC, CAFFEINE, POTASSIUM CITRATE, POTASSIUM CHLORIDE, ACESULFAME POTASSIUM, SUCRALOSE, RED 40, GLYCEROL ESTER ...

Contains 5% juice. Low sodium. 140 mg or less per 240 ml (8 fl oz). Caffeine Content: 92 mg/16 fl oz.

Although Kickstart may look like an energy drink, it has far less caffeine, at 92 milligrams for a 16-ounce can. A comparable amount of regular Mountain Dew would have 72 milligrams of caffeine while a can of PepsiCo's Amp energy drink has 142 milligrams, according to the Center for Science in the Public Interest.

In 1974, orange flavoring was added to the Mountain Dew mix, along with that eye-popping green color we all know and love today; it's clear PepsiCo significantly helped elevate Mountain Dew into one of the most popular soda brands of all time.

cross-cultural millennial males PepsiCo's new Mountain Dew Kickstart flavors target 'cross-cultural millennial males' PepsiCo brand Mountain Dew Kickstart tells us its two new flavor lines with higher juice content, coconut water and slightly less caffeine are targeted at a core 'cross cultural millennial male' consumer.

Research has shown that as little as 1 can of soda a day is enough to cause diabetes. Mountain Dew Kickstart also contains empty calories, which means it provides no essential nutrients, such as antioxidants or fiber. Studies have shown that sugary drinks can also be very addictive.

Classic Mountain Dew is labeled as a citrus soda, which is often compared to lemon-lime. It originally touted its formula's use of actual orange juice in the recipe. But, if you ask me, it tastes a little less like all these delicious citrus fruits, and a little bit more like “liquid electricity.”