About Lipton With more than 100 years of experience, Lipton is one of the world's great refreshment brands, with tea-based drinks including leaf tea, infusions, and ready-to-drink iced tea. The Pepsi Lipton Tea partnership is a joint venture between PepsiCo and Unilever.

Our delightfully rich and robust black tea blend is the perfect way to shake off the cobwebs, throw back the curtains and bring a ray of sunshine into your day. Its bold and enlivening flavor comes from our dedication to only using carefully selected leaves picked at the peak of their freshness.

At LIPTON Teas and Infusions, our mission is to insightfully articulate, honor and advocate the great value of teas and herbal infusions, through our stable of 36 brands around the world.

ASA concluded that the claim “100% RECYCLED*” was misleading and Pepsi Lipton International had to ensure their advertising did not state or imply that their product packaging was made from 100% recycled material where it contained components that did not meet the criteria.

The origins of Lipton® Iced Tea lie with our very own Sir Thomas Lipton. After opening his first grocery stores in Glasgow in 1871, where he sold tea to his customers, he saw the potential in this deliciously aromatic beverage and bought a number of tea fields in Ceylon (now Sri Lanka).

The Lipton brand is primarily based on the Innocent archetype, promoting such values as positivity, optimism and thoughtfulness. However, its brand equity also includes the elements of the Jester archetype: fun, joy and a “living in the moment” philosophy.

Lipton iced tea has many health benefits. It is one of the few drinks that have very little sugar and is high in antioxidants. Bottled Lipton iced teas come with an additive called "green tea extract," which can help lower bad cholesterol.

The market positioning of Lipton Tea products express top quality, premium price, appealing aroma with a great taste.

Every cup of Lipton tea is grown using natural rain, wind and sunshine to give you our signature rich taste and aroma. What's more we believe that every cup of our tea should not only help brighten your day but help brighten the future of all our tea farmers and their families, and of course, our planet too.

All Lipton® tea estates are Rainforest Alliance Certified. Rainforest Alliance farms meet very stringent standards, requiring farmers to reduce their overall use of pesticides and use biological alternatives where possible.

Glasgow Our story began way back in the 1800s with the vision of one man, our very own Sir Thomas Lipton. From humble beginnings in a tenement building in Glasgow, Sir Thomas would rise to become a world-renowned entrepreneur, yachtsman and of course, tea merchant extraordinaire.

Not only is tea the world's most popular drink, Lipton is the world's leading tea brand.

Target Market of lipton All age groups of middle-class to upper-class tea drinkers are the target market for Lipton Tea. With its broad range of products, such as Iced tea, Lipton also caters to children older than 8 years old as well as senior individuals aged 70 and older.

Lipton Tea targets tea lovers with Middle to High-class income across all age groups. With its wide range of products like Iced tea Lipton even reaches out to children over 8 years to senior citizens 70 and above.

Ready-to-drink (RTD) tea brand Lipton Ice Tea has received a pack redesign and the core range has been reformulated to reduce its sugar content. Lipton Peach and Lipton Lemon have had a 33% reduction in sugar, while Lipton Green Mint & Lime contains 29% less sugar.

Current science supports the idea that drinking unsweetened green or black brewed tea every day, hot or iced, can help support a healthy heart.